Manager, Marketing Analytics

We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. When you join Medpace, you become part of an innovative team that brings cutting-edge therapies to market while building a meaningful and rewarding career focused on scientific excellence and improving patient outcomes around the world through continuous learning and cross-functional collaboration.

Job Summary:

The Medpace Marketing Analytics team fuels a data–driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. This is a critical role that will help drive the company’s continued growth as a top 10 global Clinical Research Organization. 

Responsibilities :

• Lead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity;
• Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution;
• Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards;
• Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives;
• Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities;
• Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; and
• Lead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators. 

Qualifications :

• Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus;
• Bachelor’s degree in Marketing, Business Administration, Data Analytics or similar;
• Strong analytical skills with the ability to translate business insights into strategic recommendations;
• Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar;
• Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred; 
• Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required;
• Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; and
• Excellent leadership, communication, organizational, and problem-solving skills.  

Medpace Overview :

Medpace is a full-service clinical contract research organization (CRO) providing phase l-lV clinical development services to the biotechnology, pharmaceutical, and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through the advancement of clinical research. We leverage in-country regulatory and therapeutic expertise across all major therapeutic areas including oncology, cardiology, metabolic, endocrinology, central nervous system, and anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, we employ more than 6,500 people across 40+ countries.

Why Medpace?:

When you join Medpace, you become part of an innovative team that brings cutting-edge therapies to market while building a meaningful and rewarding career focused on scientific excellence and improving patient outcomes around the world through continuous learning and cross-functional collaboration.

 

Purpose-Driven Work

• • Work alongside physicians, scientists, and industry-leading experts committed to advancing the global development of medical therapeutics through clinical research excellence

 

Collaborative Culture

• • Contribute to an interactive team environment that empowers decision making, creative thinking, and continuous learning through open communication and mutual trust.
  • Leadership throughout Medpace is both accessible and approachable

 

Continuous Growth & Development

• • Office based environment with on-site mentors
  • Defined career paths with clear advancement opportunities
  • Industry renowned onboarding and training programs designed to accelerate professional development
  • Ongoing training and continuous learning opportunities throughout your career
  • An environment that encourages employees to influence change, contribute ideas, and grow quickly

 

Other Employee Benefits

• • Competitive compensation programs that recognize and reward performance
  • Comprehensive health, wellness, retirement, and PTO benefits
  • Office based culture with occasional WFH that provides flexibility for eligible positions after training
  • Company-sponsored social events and intramural sports

 

Cincinnati Headquarters Experience

• • A modern corporate campus designed to support collaboration and productivity
  • Multiple on-site dining options in the heart of Madison Square
  • Free on-site parking
  • Convenient access to on-site 24-7 fitness and wellness facilities

 

What to Expect Next

A Medpace team member will review your application and if your profile matches our current needs, you will be contacted for an interview. While we review all applications carefully, we are unable to respond to every applicant, and only candidates selected for interviews will be contacted.