Manager, Marketing Analytics

Summary:\u202fSolarWinds, a leader in IT management software, is seeking a Marketing Analytics Manager to join our Marketing Analytics team. This role will support marketing teams by analyzing performance trends and applying learnings to enhance marketing programs. The Marketing Analytics Manager will collaborate with key stakeholders to track and understand online customer behavior and contribute to shaping our marketing strategy.

Responsibilities:

• Partner with marketing teams to track weekly/monthly business performance against company goals and provide recommendations for future adjustments to quickly and efficiently achieve those goals.
• Identify key data needs from the business and translate them into clear technical requirements for analysts and data engineering team members to build efficient, effective solutions.
• Assist stakeholders in improving marketing operations and answering business questions via combining data across the entire funnel, located in Adobe Analytics, Marketo, Salesforce, and Tableau.
• Drive improvements in Conversion Rate Optimization program, through A/B testing measurement, analysis and experiment suggestions based on data.
• Conduct ad hoc and deep analysis, then synthesize the outcomes into clear and appropriate recommendations.
• Translate the results of complex analytics problems into actionable strategies and present the output with clarity and attunement to audience needs.

Required Skills:

• 5+ years of experience in marketing analytics.
• Bachelor's degree, MBA a plus.
• Deep knowledge in all facets of marketing analytics (data capture from various marketing applications, attribution and ROI measurement, outcome reporting, and translation into business insights).
• Strong communication skills, with the ability to translate complex details into clear outcomes; and comfortable with communicating on both a technical level (data engineering, fellow analysts) and business level (executives, marketing team).
• Minimum 2 years of recent experience with Tableau, PowerBI, or equivalent data visualization tools.
• Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics.
• Strong analytical abilities and competency in SQL, Python, R or equivalent data exploration tools.
• Excellent self-audit skills, including careful documentation of processes, attention to detail, and accurate data interpretation.