$97,400–$134,000 Per Year
Analysis Skills, Audience Development, Best Practices, Business Growth, Business Intelligence, Cloud Computing, Communication Skills, Consumer Marketing, Cross-Functional, Customer Relationship Management (CRM), Customer Retention/Renewal, Customer/Client Research, Customer/Consumer Behavior, Develop and Maintain Customers, Digital Media, Engagement Marketing, Establish Priorities, Leadership, LifeTime Value (LTV), Market Segmentation, Marketing, Marketing Automation Software, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Onboarding, Organizational Skills, Problem Solving Skills, Process Capability, Project/Program Management, Quality Assurance Methodology, Restaurant, Retail, Retention Programs, Sales, Salesforce.com, Short Messaging Service (SMS), Storytelling, Strategic Planning, Test Plan/Schedule, Testing, Vendor/Supplier Relations, eCommerce
Manager., Guest Growth & Decisioning
Position Overview
The Manager, Guest Growth & Decisioning is responsible for developing the strategies, audiences, loyalty levers, and personalization capabilities that drive guest frequency, retention, engagement, and lifetime value.
Serving as the bridge between Business Intelligence and Activation, this role translates guest intelligence into actions that influence guest behavior across the customer journey. By leveraging loyalty data, guest feedback, analytics, customer engagement platforms, and emerging decisioning capabilities, this leader identifies growth opportunities and develops strategies that improve guest engagement and business performance.
This position owns loyalty engagement strategy, audience strategy, segmentation, personalization, lifecycle strategy, and customer engagement governance. The role partners closely with Business Intelligence, Brand, Digital, Paid Media, Operations, and agency partners to ensure guest intelligence is consistently converted into actions that create measurable business impact.
Success in this role requires a unique blend of loyalty, CRM, lifecycle marketing, customer engagement, analytics, and strategic thinking. The ideal candidate can translate insights into decisions, influence cross-functional teams, and help build the customer decisioning capabilities that support Red Robin's future growth strategy.
Key Responsibilities:
Loyalty, Retention & Guest Growth
- Lead loyalty engagement, retention, reactivation, and member growth strategies
- Develop strategies that increase guest frequency, engagement, and lifetime value
- Identify opportunities to strengthen loyalty member acquisition, onboarding, activation, and retention
- Recommend enhancements to loyalty benefits, rewards, offers, and engagement initiatives
- Partner across teams to ensure loyalty strategies align with broader business objectives and growth priorities
Audience Strategy & Personalization
- Own audience strategy, segmentation frameworks, and targeting approaches
- Develop personalization strategies across digital, loyalty, and customer engagement touchpoints
- Define audience eligibility, prioritization, and engagement approaches
- Recommend guest-centric offer and engagement strategies based on behavior, value, and business objectives
- Ensure a consistent decisioning approach across customer touchpoints and channels
Customer Engagement Strategy & Governance
- Own customer engagement strategy across email, SMS, push, loyalty, and other guest touchpoints
- Establish audience governance, contact strategy, exclusion rules, prioritization frameworks, and lifecycle standards
- Develop customer journey strategies and lifecycle engagement recommendations
- Serve as the business owner and subject matter expert for customer engagement platforms and lifecycle marketing capabilities
- Partner with activation teams and agency partners to ensure strategies are executed effectively and consistently
Decisioning & Growth Strategy
- Translate guest intelligence into actionable business recommendations
- Identify, prioritize, and communicate guest growth opportunities
- Lead testing, experimentation, and optimization initiatives focused on guest behavior and engagement
- Partner with Business Intelligence to prioritize analytical workstreams and evaluate results
- Develop recommendations that influence loyalty, personalization, retention, and customer engagement strategies
Cross Functional Leadership
- Partner with Business Intelligence, Brand, Digital, Paid Media, Operations, and agency partners to align priorities and growth strategies
- Influence cross-channel activation through audience, personalization, loyalty, and engagement recommendations
- Present insights, opportunities, and recommendations to leadership and cross-functional stakeholders
- Champion guest-centric decision making across the organization
- Help build the processes, capabilities, and operating model that support a more decisioning-led organization
Success Measures
- Guest frequency
- Retention and reactivation
- Active loyalty membership
- Loyalty member engagement
- Guest lifetime value
- Incremental traffic and sales
- Personalization effectiveness
- Adoption of guest intelligence in business decisions
- Customer engagement performance
Knowledge, Skills & Experience
- 7+ years of progressive experience in loyalty, CRM, lifecycle marketing, customer engagement, personalization, customer growth strategy, or related consumer marketing disciplines
- Strong strategic thinking skills with the ability to translate guest intelligence into business actions and growth opportunities
- Demonstrated experience developing loyalty, retention, lifecycle, personalization, and customer engagement strategies that drive measurable business results
- Experience developing audience strategies, segmentation frameworks, lifecycle programs, and retention initiatives
- Strong analytical capabilities with the ability to interpret data, identify opportunities, and develop actionable recommendations
- Experience leveraging customer data, loyalty data, behavioral insights, analytics, and testing to influence business decisions and drive growth outcomes
- Understanding of customer engagement platforms, marketing automation, loyalty platforms, and customer journey orchestration
- Knowledge of audience governance, contact strategy, segmentation, personalization, and lifecycle marketing best practices
- Experience designing, evaluating, and scaling testing and optimization initiatives
- Ability to influence cross-functional teams and build alignment across multiple stakeholders without direct authority
- Strong communication, presentation, storytelling, and executive influence skills
- Comfortable working with Business Intelligence, analytics teams, agency partners, and cross-functional stakeholders to solve complex business problems
- Demonstrated ability to prioritize competing opportunities and drive results in a fast-paced environment
- Strong project management and organizational skills with a high level of accountability
- Experience managing agency, technology, and vendor relationships
- Proficiency with Microsoft Office Suite, including Excel and PowerPoint
Preferred Qualifications
- Experience with customer engagement, CRM, loyalty, or marketing technology platforms such as Salesforce Marketing Cloud, Braze, SessionM, Iterable, or similar platforms
- Experience with customer analytics, audience segmentation, lifecycle marketing, personalization, and testing methodologies
- Experience translating customer insights into audience, offer, personalization, and engagement strategies
- Restaurant, hospitality, retail, eCommerce, consumer loyalty, or customer engagement experience strongly preferred
- Bachelor's degree in Marketing, Business, Analytics, Hospitality, or related field required, or equivalent combination of education and experience
Compensation Range: $97,400.00 - $134,000.00
Red Robin is an Equal Opportunity & E-Verify Employer
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Red Robin Gourmet Burgers Inc
Red Robin Gourmet Burgers has been the Gourmet Burger expert since 1969, when the first Red Robin
® restaurant opened in Seattle. Now, with more than 500 restaurants across the U.S. and Canada, Red Robin offers craveable, high-quality menu items including innovative, signature Gourmet Burgers and Chicken Sandwiches, as well as salads, entrees, and signature Bottomless Beverages™ all made with fresh, Honest-to-Goodness
® ingredients.
From our Royal Red Robin Burger® to the California Chicken Sandwich, our Guests are sure to find a burger to crave. Not in the mood for beef or chicken but still craving a burger? No problem. Red Robin also serves turkey burgers, fish sandwiches, Gardenburger® or vegan Boca® Burgers to satisfy every Guest's palate. Red Robin was founded on four core values, which are still alive in restaurants today. These core values are at the foundation of every decision we make from creating craveable Gourmet Burgers to choosing new restaurant locations. They also are the foundation for how we treat our Team Members, Guests and the communities we serve.
Red Robin also has an unparalleled and extraordinary approach to Guest service known as Unbridled Acts®. Each Unbridled Act®, regardless of size, is a testament to our unique culture and the care we take for each and every Team Member and Guest.
Red Robin... YUMMM