Manager, Front Store Category Marketing Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, we are a health care innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do. We’re looking for a dynamic marketer with a background in Omni-channel, digital to retail, to help develop game-changing ideas to grow engagement with innovative retail solutions. Sounds like you? Read on.

What you’ll do:

As the Manager, Front Store Marketing Strategy – Category Growth, you’ll be part of the team focused on driving CVS Front Store business utilizing marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers) channels to support category growth marketing strategy.

The manager will play a critical role in supporting marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time and on-strategy. Partnering closely with the Sr. Manager, FS Marketing Strategy you will drive omni-channel retail trips. This role will report to the Sr. Manager, FS Marketing Strategy and will work closely with many cross-functional partners including Merchandising, Social, Influencer, PR, Digital, Loyalty & Personalization, CMX, Store Operations, Finance, Legal, and external agencies.

Responsibilities:

Working closely with the Sr. Marketing Manager and business partners across the organization, the Front Store Marketing Manager will specifically be responsible for the following:

• Partner with the Sr. Marketing Manager in developing the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned and paid channels. Develop insight-led briefs that clearly define the target audience, customer proposition, desired behavior, messaging, channel roles, and success measures. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in-store, and more.
• Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet deadlines.
• Leverage analytics to measure campaign success and support optimization to deliver desired results.
• Synthesize customer, category, competitive, loyalty, media, and campaign-performance insights to identify growth opportunities and recommend changes to audience, message, offer, channel mix, and investment.
• Must understand how to create content to a channel’s technical specifications and how to properly advise creative to build to specifications.
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
• Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.
• Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.
• Support development of annual marketing plans in support of category growth activations, helping to define the key initiatives for the segment for ongoing campaigns.

Required Qualifications

• 3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
• 2+ years of retail marketing or retail agency/strategy experience
• 1+ years of digital marketing experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results
• Creative critical thinker & problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Proven ability to work creatively and analytically in a problem-solving environment
• Intellectual curiosity about the customer, customer journey and customer experience
• Self-motivated, high-capacity individual who can function and in a demanding, performance-driven environment
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience
• Strong PC knowledge including Microsoft Word, Excel and PowerPoint

Preferred Qualifications

• 1+ years of brand or category management experience
• 1+ years of shopper marketing experience
• MBA

Education

Bachelor’s degree or equivalent experience

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.