As the Manager Digital Strategy, you will be responsible for establishing, leading, and directing the implementation of a comprehensive digital strategy that supports the credit union’s strategic goals and delivers an exceptional, end-to-end digital member experience. You are accountable for the full digital ecosystem, including digital product strategy, digital systems, digital development, and digital support functions. You will oversee the design, development, delivery, optimization, and support of digital platforms, ensuring they are innovative, scalable, secure, and member-focused. This role provides enterprise leadership across digital product management, product development, system administration, and development execution—aligning all functions under a unified roadmap that drives engagement, growth, and operational excellence.
You will lead and develop a high-performing team across digital product, systems, development, and support roles—ensuring clear accountability, prioritization, and alignment to Interra’s strategy. This includes translating strategic vision into executable roadmaps, managing vendor and fintech relationships, and ensuring delivery of new capabilities from concept through production support. You will work collaboratively across the organization to optimize member and staff experience, leveraging data, technology, and emerging trends to continuously evolve Interra’s digital ecosystem.
Direct Reports: Digital Systems and Product Development; Digital Solutions and Partnerships; Digital Product Specialist; Digital Developer
HOW YOU WILL MAKE AN IMPACT
35% Provide strategic leadership in defining and executing the vision and roadmap for Interra’s digital ecosystem, ensuring alignment across product, systems, development, and support functions. Drive innovation, personalization, and continuous improvement of digital member experiences across all channels. Assess current and future state capabilities, identifying gaps and opportunities across platforms, products, and processes. Establish digital priorities that maximize member engagement, satisfaction, acquisition, and retention. Communicate a clear digital strategy across the organization and ensure alignment with enterprise goals.
25% Oversee the full lifecycle of digital products and platforms, from strategy and prioritization through design, development, launch, and ongoing optimization. Ensure effective integration across digital systems, fintech solutions, and internal platforms. Provide leadership across: Digital Product Management, Digital Systems, and Digital Development ensuring cross-functional coordination to deliver high-quality digital solutions that meet member, operational, and regulatory expectations.
15% Lead, coach, and develop a multi-functional digital team, including product, systems, development, and support roles. Establish clear goals, performance expectations, and accountability aligned to strategic priorities. Foster a culture of collaboration, ownership, and innovation, ensuring strong alignment across all digital functions. Build bench strength and future capabilities by mentoring leaders and technical experts within the team.
10% Develop and execute strategies leveraging data, analytics, and digital tools to drive membership growth, engagement, and product adoption. Partner with Data Strategy, Marketing, and business units to translate insights into targeted digital experiences and measurable outcomes. Track and report on performance across digital KPIs, including platform utilization, member experience, conversion, and operational efficiency. Use insights to continuously refine strategy and execution.
10% Oversee relationships with digital vendors, fintech partners, and service providers. Evaluate performance, negotiate service levels, and identify new partnership opportunities aligned to strategic priorities. Ensure all vendor solutions integrate effectively into the broader digital ecosystem. Ensure all digital systems and initiatives meet regulatory, compliance, and cybersecurity standards in partnership with IT, Risk, and Compliance. Stay informed on emerging technologies and industry trends, including AI, automation, and digital banking innovations. Champion innovation through pilots, proofs of concept, and continuous improvement initiatives that enhance member and employee experiences.
-- Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the USA PATRIOT Act, and the Office of Foreign Assets Control.
WHAT YOU WILL NEED TO SUCCEED
Experience
10+ years’ experience managing a digital banking strategy to include 3 years’ experience in data analytics is preferred plus 5+ years leading and managing teams.
Education / Certifications / Licenses
This level of knowledge is acquired through completion of a required Bachelor’s degree in Business, Analytics, Digital Technologies or other related field. Experience and/or certification in UX design preferred. Must have and maintain a valid driver’s license.
PREFERRED SKILLS
- Advanced and comprehensive knowledge of all product offerings.
- Advanced proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
- Demonstrated knowledge of credit union regulations, products, policies, procedures, and services.
- Interpersonal skills to represent the credit union in a professional and positive way, both internally and externally at all times.
- Exceptional level of commitment to our culture and community.
- Professional appearance and demeanor, excellent interpersonal relations skills, and positive, optimistic outlook.
- Ability to establish and maintain positive working relationships with management, peers, employees and vendors, and the ability to effectively resolve conflict.
- The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust.
- Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.
- Strong team player with outstanding communication, organization, and collaboration skills.
- Able to gather, understand and interpret data to draw conclusions and make quality decisions.
- Ability to provide world class member service while executing Interra’s vision, mission, and delivery of Core Values.
INTERPERSONAL SKILLS
- The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust.
- Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.
COMPETENCIES
- Drive Engagement - Demonstrates drive and fosters an inclusive environment that motivates others. Alters approach to each person to promote optimal performance and commitment to the Interra mission, vision, and objectives.
- Functional Expertise - Possesses a sufficient level of technical and professional skill or knowledge in position-related areas; keeps up with current developments and trends in areas of expertise; actively seeks ways to grow and be challenged using both formal and informal development activities.
- Interpersonal Savvy - Ensures that employees understand the full range of their responsibilities with an emphasis upon standards and results. Also provides necessary support, including balanced and timely feedback.
- Process Management – Determines the processes necessary to get things done; organizes people and activities effectively; separates and combines tasks into efficient workflows; creates appropriate measurement systems; leverages synergy and integration to improve efficiency; simplifies complex processes; gets more out of fewer resources.
- Resourceful – Mobilizes and deploys resources (human capital, finances, materials, support, information) effectively and efficiently to accomplish objectives. Can think outside of the box using knowledge of internal structures, processes, and culture to achieve objectives.
- Strategic Agility - Anticipates future possibilities and consequences clearly. Uses broad knowledge and perspective to forecast trends accurately. Future oriented and creates competitive strategies and plans.
ADA REQUIREMENTS
Physical Requirements
- Able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
- Must be capable of climbing / descending stairs in an emergency situation.
- Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators.
- Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary.
- Must be able to work extended hours or travel off site whenever required or requested by management.
- Must be capable of regular, reliable, and timely attendance.
Working Conditions
- Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.
Mental and/or Emotional Requirements
- Must be able to perform job functions independently and work effectively either on own or as part of a team.
- Must be able to plan and direct the work activities of self and others.
- Must be able to read and carry out various complicated written and oral instructions.
- Must be able to speak clearly and deliver information in a logical and understandable sequence.
- Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.
- Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace.
- Must be able to effectively handle multiple, simultaneous, and changing priorities.
- Must be capable of exercising highest level of discretion on both internal and external confidential matters.
ACKNOWLEDGEMENT
Nothing in the position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This Job description is not a contract and should not be constructed as a guarantee of employment for any period of time. Interra Credit Union is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race color, religion, sex/gender, national origin, disability, age, or any other category protected by law.
Why JoinIN
For more information about the role or the application process, please reach out to Ali Barden, AVP Talent Acquisition and Retention Lead at alib@interracu.com