Manager, Digital Media - Media & Campaign Execution

Walmart Inc

Bentonville, AR

JOB DETAILS
SKILLS
Accounts Receivable, Advertising, Affiliate Marketing, Brand Strategy, Business-to-Consumer (B2C) Marketing, Campaigns, Compensation and Benefits, Cross-Functional, Customer Relations, Detail Oriented, Digital Media, Documentation, English Language, Event Marketing, Finance, Insurance, Marketing, Media Buying and Planning, Media Campaigns, Online Marketing, Operational Strategy, Performance Analysis, Performance Metrics, Performance Reviews, Process Improvement, Product Marketing, Public/Media/Press/Analyst Relations, Retail, Secondary School, Team Player, YouTube
LOCATION
Bentonville, AR
POSTED
30+ days ago

# Position Summary...

We are looking for a Manager Digital Media who will lead end-to-end execution of media campaigns across VIZIOs Device and Platform businesses. This role is responsible for translating media strategy into precise high-quality campaign execution across multiple channels. Youll partner closely with our Media Agency, Walmart Marketing Analytics, and cross-functional teams to ensure campaigns are delivered accurately, optimized effectively, and measured against clear performance goals.

# What youll do...

  • Lead end-to-end execution of integrated digital media campaigns across channels such as META, TikTok, YouTube, DSP, CTV & more, ensuring accuracy, consistency, and alignment with business goals.
  • Collaborate with Analytics teams to co-develop a comprehensive media reporting framework designed to track KPIs and performance across campaigns.
  • Build and maintain strong relationships with Walmart media teams to drive alignment, visibility, and executional excellence as VIZIO continues integrating within Walmart.
  • Oversee relationships across multiple agency partners to ensure efficient planning, trafficking, reporting, and optimization.
  • Champion paid media initiatives by developing KPI-rooted plans that deliver measurable results across VIZIOs Device and Platform businesses.
  • Partner cross-functionally with Product Marketing, B2C Marketing, Analytics, Finance, and external agencies to connect media plans to total brand strategy.
  • Oversee the development of campaign briefs, trafficking documentation, timelines, and performance reviews to ensure smooth execution across channels.
  • Identify optimization opportunities and process improvements to evolve VIZIOs paid media strategy and operational excellence.
  • Support the alignment of VIZIO Events to overarching marketing priorities and key moments, helping bring to life various consumer-facing events.

### What youll bring

  • Hands-on experience managing paid media campaign execution and optimization.
  • Strong understanding of paid media KPIs, reporting, and performance measurement.
  • Experience working with media agencies and/or retail media partners.
  • Highly detail-oriented with the ability to manage multiple campaigns, timelines, and stakeholders.
  • Strong cross-functional collaboration skills and a process-driven mindset.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401k, stock purchase, and company-paid life insurance. Paid time off benefits include PTO, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption, and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.

For information about PTO see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility see One.Walmart.

# Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

  • Bachelors degree in Marketing, Business, or related field and 2 years experience in marketing or related field; OR 4 years experience in marketing or related field.

# Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

  • Digital marketing (e.g., affiliate marketing, display advertising).
  • Working with a cross-functional team.

# Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

About the Company

W

Walmart Inc