Manager, Digital Marketing

What You'll Be DoingThe Tennessee Titans are looking for a hands-on digital professional to serve as Manager of Digital Marketing, owning the day-to-day health, content operations, and performance reporting of the club's web and mobile app platforms.This role is the operational backbone of our digital presence keeping our web properties and app fast, accessible, on-brand, and effectively communicating with fans. The Manager partners closely with Marketing, Content, and Analytics teams, and collaborates with Broadcast, CRM, and Corporate Partnerships on cross-functional initiatives.

Key Responsibilities

Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistencyMaintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties as an ongoing standardBuild and maintain interactive mobile app fan experiences within Rover, including gameday guides and membership hubsSupport engagement and retention within the mobile app, managing app content and in-app messaging in partnership with the app vendor (YinzCam) and the content teamManage the push notification ecosystem across web and app, with attention to audience segmentation and clear, high-conversion copywritingCoordinate posting cadence and platform upkeep for the club's YouTube channel in partnership with Broadcast and Content teams (channel growth strategy is led by Content/Broadcast, with this role supporting execution and reporting)Maintain thumbnail and creative-branding standards across channels for consistencyProduce weekly analytics reports on website and mobile app performance using Adobe Analytics and YinzCam Realtime Dashboards, and share actionable insights that inform content and platform decisionsSupport the AdBook platform's day-to-day campaign setup and creative troubleshooting, in partnership with the Partnerships team on sponsor deliverablesServe as the digital department's point person in Wrike, keeping cross-functional tasks on track and on deadlinePartner with CRM/Analytics teams as needed on connecting web and app data to fan recordsSupport the Digital and Marketing teams with additional responsibilities as needed

Qualifications

Required:

Bachelor's degree or certificate of completion of studies2-5 years of professional experience in digital platform management, content operations, or a related digital media role, with hands-on execution across web and mobileWorking experience with an enterprise content management system (CMS)Proficiency with digital analytics tools and the ability to translate performance data into clear takeawaysGenuine interest in serving internal and external partners as a core part of the role

Preferred:

Experience with the NFL's Forge/Pocket CMS and/or WordPress a plusFamiliarity with Adobe Analytics and Adobe PhotoshopExperience with push notification platforms and basic ad platform operations (e.g., AdBook)Familiarity with web accessibility (WCAG/ADA) standards and technical SEOExperience with Wrike or a similar project management toolInterest in growing into YouTube strategy, experimentation/testing, or CRM data personalization work as the role developsFamiliarity of NFL rules, Tentpole events, and roster structuresStrong organizational skills and ability to multitask in a fast-paced, deadline-driven environmentExcellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)Passion for sports, digital media, and technology

Core Competencies

Collaboration: Builds strong cross-departmental relationships and works effectively with teams across Marketing, Broadcast, Content, and Partnerships.Technical Execution: Translates creative and strategic goals into clean, on-brand execution across web and mobile, resolving technical issues quickly.Problem Solving: Diagnoses platform performance issues and implements practical fixes, using data to guide decisions.Adaptability: Adjusts priorities in a fast-paced environment shaped by fan behavior and platform trends.Accountability: Owns platform health and follows through on commitments, communicating proactively when issues arise.Growth Orientation: As the platform and team mature, this role has a clear path to take on more strategic ownership (e.g., YouTube growth strategy, experimentation program, CRM/ticketing data integration) potential path to Senior Manager.

Physical Requirements and Working Conditions

Work Environment: Office, with gameday and event coverage at the stadiumPhysical Requirements: Ability to sit for extended periods of time; lift up to 25 lbs.Schedule: Monday-Friday, standard business hours; gamedays, weekends, evenings, and holidays as dictated by the NFL calendar and event schedule