Manager, Customer Data – Marketing Technology Organization

The Manager of Customer Data is a strategic technical leadership role within the Digital Technology organization at our client, responsible for leading data engineering efforts to deliver a unified view of customer data profiles and innovative AI-driven prospect identification solutions. Key Responsibilities: Lead comprehensive data engineering effort to maximize existing customer data profiles and deliver a unified view across all touchpoints.

Job Title: Manager, Customer Data – Marketing Technology Organization

Job Summary:
The Manager of Customer Data is a strategic technical leadership role within the Digital Technology organization at our client, responsible for leading data engineering efforts to deliver a unified view of customer data profiles and innovative AI-driven prospect identification solutions. This role combines deep technical expertise with strategic thinking to architect and manage the Customer Data and Analytics platform.

Key Responsibilities:

• Lead comprehensive data engineering effort to maximize existing customer data profiles and deliver a unified view across all touchpoints
• Develop innovative AI-powered prospect identification strategies leveraging first-party cookie data and behavioral analytics
• Lead the technical architecture and implementation of the Customer Data and Analytics platform
• Create and deliver on the technology roadmap for the customer data and analytics platform
• Provide thought leadership for best practices in customer profile optimization and AI-powered prospect identification

Technical Skills & Knowledge:

• Strong expertise in SQL, Python/R, data modeling, and advanced analytics techniques
• Experience with AI-powered customer profiling, lookalike modeling, and predictive analytics
• Proficiency with first-party cookie implementation, tag management systems, and behavioral tracking technologies

Required Qualifications:

• Bachelor's degree in Computer Science, Data Engineering, Information Systems, or a relevant field of study
• 7+ years of professional experience, including project or program management with a focus on data-driven customer acquisition
• Minimum 5 years of professional experience with customer data management, analytics platforms, and AI/ML implementations

Preferred Qualifications:

• Experience driving business case development for data monetization and AI-powered solutions
• Hands-on experience with database design principles, modern ETL principles, BI/visualization tools, and integration with SaaS applications