Manager Campaign Analysis

Overview

• Analyze global paid media campaigns for a global entertainment streaming service, evaluate performance against benchmarks, build dashboards, and translate data into actionable insights to improve campaign effectiveness.

Requirements

• Bachelor's degree and 5+ years of direct digital media experience at a brand, agency, or related vendor.
• Strong knowledge of paid media metrics, attribution, and campaign performance benchmarks.
• Experience with ad servers (CM360 or equivalent), Mobile Measurement Partners (Kochava or AppsFlyer), and web analytics tools.
• Advanced Excel and PivotTables; experience building dashboards using Tableau, Looker Studio, or similar tools.
• Strong data storytelling, presentation, and cross-functional project management skills
• Preferred: Entertainment streaming/DTC experience and SQL.

Responsibilities

• Own intra-campaign and post-campaign performance reporting for a global entertainment streaming service's paid media campaigns.
• Analyze campaign results against benchmarks and identify performance trends, variances, and actionable insights.
• Build, maintain, and enhance reporting dashboards by extracting and consolidating data from multiple sources.
• QA raw campaign data, identify discrepancies, and coordinate corrections to maintain reporting accuracy.
• Recommend improvements to audience targeting, media partner mix, and budget allocation based on campaign results.
• Serve as the primary liaison between Marketing, Media Activation, Campaign Planning, and Business Intelligence (BI) teams.
• Present campaign findings and recommendations to internal teams and leadership.

Benefits: