Manager, Brand Content & Video Optimization

Manager, Brand Content & Video Optimization

The Manager, Brand Content & Video Optimization supports and executes KPMG's brand content strategy, helping connect brand awareness initiatives with functional, industry, buyer, and demand generation campaigns. This role requires strong content execution, creative judgment, video fluency, and hands-on delivery to bring high-impact content programs to life across written, video, social, digital, and other channels.

Key Responsibilities

Execute content-driven marketing campaigns that bring existing campaign strategies to life across written, video, social, digital, and other content channels.

Support campaign content journeys that bridge brand-level storytelling with campaign-specific content, ensuring clear flow and relevance across audience touchpoints and digital destinations.

Manage content development workflows, editorial calendars, project timelines, cross-functional coordination, and multi-channel distribution activities.

Recommend how content should be optimized and adapted across channels to enhance effectiveness for functional, industry, and buyer teams.

Own or support video content activation, including YouTube channel optimization, video metadata, titles, descriptions, thumbnails, playlists, audience engagement, and performance-informed recommendations.

Work with existing written and video assets to originate, refine, package, and distribute content that supports campaign objectives and audience engagement.

Partner closely with Brand Content leadership, creative teams, campaign teams, and cross-functional stakeholders to deliver high-quality content on time and aligned to business priorities.

Serve as a hands-on content producer and campaign execution partner, balancing practical strategy support with strong project management and creative execution.

Provide creative input and constructive feedback to elevate content quality, strengthen storytelling, and support high-visibility campaigns with strong creative standards.

Qualifications

5+ years of experience in content marketing, brand marketing, integrated marketing, communications, or digital content, preferably within professional services, B2B, or complex enterprise environments.

Bachelor's degree from an accredited college or university is preferred. Minimum of a high school diploma or GED required.

Experience executing multi-channel content marketing campaigns from planning through launch, with the ability to manage multiple priorities simultaneously.

Ability to understand campaign strategy and translate existing objectives into compelling content plans, assets, and channel recommendations.

Hands-on experience with video content development, video strategy support, YouTube best practices, YouTube channel management, content optimization, and video performance metrics strongly preferred.

Strong creative eye with experience guiding creative projects, providing actionable feedback, and helping elevate creative quality across campaigns.

Exceptional project management skills, including experience coordinating cross-functional teams, managing stakeholder relationships, and driving programs to completion on time and on budget.

Understanding of content marketing best practices across channels including digital, social, video, experiential, and email, with experience optimizing content for different audience touchpoints.

Experience using analytics, audience insights, and performance measurement to inform content recommendations and improve engagement.

Outstanding written and verbal communication skills, with the ability to collaborate effectively across stakeholder groups and influence creative outcomes.

Proactive, solutions-oriented mindset with the ability to identify opportunities, pilot new approaches, and scale successful content practices.

Experience in professional services, management consulting, B2B marketing, or similarly complex enterprise environments preferred.

What Success Looks Like

You'll be successful in this role if you can quickly translate existing campaign strategies into high-quality content execution, manage multiple stakeholders and creative workstreams, strengthen video and YouTube performance, and deliver polished, audience-relevant content that supports brand awareness, engagement, and demand generation.

KPMG LLP ("KPMG") seeks a contractor in the United States to provide service to KPMG through one of our contracted employer/agency service providers. All applicants for any KPMG role are expected to act with integrity, professionalism, and personal responsibility to uphold the firm's respectful and courteous work environment. All applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Nothing herein shall be deemed to create an employer-employee relationship between contractor and KPMG, nor shall contractor be considered a representative or agent of KPMG.

KPMG LLP and its subsidiaries comply with all local/state regulations in regard to displaying pay rate ranges. The pay rate range(s) displayed is/are specifically for those contracted who will perform work in or reside in the location(s) listed, if selected for the role. Pay is determined based on a variety of factors including market data, ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD, technology), and specific location, for example. Additionally, applicants may be required to apply and become employed by a service provider utilized by KPMG, and final pay rate(s) and/or eligibility for additional benefits may be determined by such provider.

KPMG LLP, its subsidiaries, and its agency service providers (including, but not limited to, MBO Partners Inc., Magnit LLC, and TalentBurst Inc.) are equal opportunity employers/contractors. All qualified applicants are considered without regard to race, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, physical or mental handicap unrelated to ability, pregnancy, veteran status, unfavorable discharge from military service, genetic information, or other legally protected status.

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.