Manager, Brand Activation & Ops Innovation

Manager, Brand Activation & Ops Innovation

Greenwood Village, CO

Title: Manager, Brand Activation & Ops Innovation

State: Colorado

Reports to: Chief Branding Officer

Supervises: Single Contributor N/A

FLSA: Exempt

Department: Marketing

Revision/Creation Date: January 1, 2026

Pay Range: $50,000-$70,000

Position Mission:

The Manager, Brand Activation & Ops Innovation is responsible for planning, executing, and optimizing marketing campaigns across multiple channels to drive brand awareness, engagement, and conversion. This role focuses on activating marketing programs through social media, video content, copywriting, and other digital and offline tactics to ensure cohesive and impactful brand experiences.

Responsibilities Include:

Campaign Activation:

• Develop and implement marketing activation plans for product launches, events, and brand campaigns.
• Coordinate cross-functional teams to ensure timely and effective execution.

Content Creation & Management:

• Oversee creation of social media posts, videos, and marketing copy aligned with brand guidelines.
• Collaborate with designers and videographers to produce engaging content.
• Write copy for various campaigns

Social Media & Digital Engagement:

• Manage social media calendars and ensure consistent brand presence across platforms.
• Monitor engagement metrics and optimize content for performance.

Project Management:

• Track campaign timelines, budgets, and deliverables to ensure successful execution.
• Work with internal stakeholders and external agencies to meet objectives.

Performance Analysis:

• Measure and report on campaign effectiveness using analytics tools.
• Provide insights and recommendations for continuous improvement.

Ops Innovation and Project Management:

• Manage restaurant support and operational improvement projects from planning through implementation.
• Coordinate cross-functional teams including Operations, HR, Training, IT, Marketing, Facilities, and Finance.
• Develop project plans, timelines, budgets, and communication strategies.
• Monitor project milestones and identify risks, obstacles, and mitigation plans.
• Ensure project deliverables align with company objectives and operational standards.
• Track key performance indicators (KPIs) and measure project outcomes.

Community Support:

Partner with Chief of Staff on branding for community partnerships.

Required Skills, Knowledge and Abilities:

• Bachelor's degree in Marketing, Communications, or related field.
• 7-9 years of experience in marketing activation, campaign management, or digital marketing.
• Strong understanding of social media platforms, content strategy, and digital trends.
• Excellent project management and organizational skills.
• Creative mindset with strong copywriting and storytelling abilities.

Other Attributes:

• Experience with marketing automation tools and analytics platforms.
• Video production and editing knowledge.
• Ability to thrive in a fast-paced, collaborative environment.

Benefits:

• Medical Insurance - Medical Insurance - Waiting period is 60 days and a first of the month following
• 401K Plan - Eligible after the first year of employment.
• Vacation - Two weeks after one year.
• Cell Allowance- $100/month
• Sick Leave - Granted per State requirement. 6 days annually

Physical Demands: Standard office work environment. The physical demands for this position are sits, stands, bends, lifts and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation

Additional Information:

The duties of this position may change from time to time. Alvarado Restaurant Nation reserves the right to add or delete duties and responsibilities at the discretion of Alvarado Restaurant Nation. This position is descriptive and is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Alvarado Restaurant Nation is proud to be an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and individuals with Disabilities and does not discriminate based on gender identity or sexual orientation

Hiring Decisions are based on skill, qualifications, and experience

Application Deadline: 9/30/26