About Hollywood Park
Hollywood Park is a premier, nearly 300-acre global sports and entertainment destination in Inglewood, California. Owned, operated, and being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, it stands as the largest urban mixed-use development currently under construction in the Western United States. The vibrant "city within a city" features sophisticated residences, a dynamic outdoor retail and lifestyle district, creative office spaces, public parks, and a scenic lake. Anchored by the world-class SoFi Stadium and YouTube Theater, with Hollywood Park Studios and a luxury boutique hotel forthcoming, the district creates the ultimate Live, Work, Play environment.
Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, the 3.1 million-square-foot SoFi Stadium is the NFL’s largest venue, and the first indoor-outdoor stadium. It seats approximately 70,000, expandable to 100,000, with more than 260 luxury suites and over 13,000 premium seats. A proven global leader that consistently ranks among the world’s top venues in ticket sales, the stadium has already hosted iconic events like eight FIFA World Cup 2026 matches, Super Bowl LVI, the 2023 College Football National Championship, WrestleMania 39, the CONCACAF Gold Cup Final, and numerous record-breaking concerts. SoFi Stadium is set to host the Super Bowl LXI in 2027, the Olympic and Paralympic Opening Ceremonies for the 2028 Olympic and Paralympic Games (LA28), along with being converted into the largest Olympic swimming venue in history.
Adjacent to the stadium and under the same sweeping translucent roof canopy sits the 2.5-acre open-air American Airlines Plaza and the 6,000-seat YouTube Theater. As an intimate, state-of-the-art venue, YouTube Theater hosts a diverse line-up of chart-topping superstars, iconic comedy acts, awards shows, esports competitions, community gatherings, and corporate conferences. Named the “Top West Coast Club or Theater” by Billboard, YouTube Theater is a must-play destination. Culture
Hollywood Park is brought to life by a team of visionary innovators and creative forward-thinkers. More than just a workplace, our campus is a dynamic celebration of everything that makes Los Angeles vibrant, resilient, and unique. We are deeply inspired by our diverse Inglewood community, anchoring ourselves as a premier global destination where people come to truly be, see, and connect. We believe our greatest strength is our people. Hollywood Park is fiercely committed to cultivating an inclusive, welcoming culture that champions diversity. We intentionally build spaces where every team member feels empowered to bring their authentic self to work every single day.
At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S.
Our S.T.A.R.S. commitments are enabled by five foundational principles:
- Start with Care – create a lasting impact through genuine care
- Thrive as a Team – create an environment of collaboration and encouragement
- Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support others
- Resolve with Respect – treat others with empathy, patience, and kindness
- Safety Always – maintain a safe and secure environment.
As the Manager, Booking and Programming, You Will... The Manager of Booking and Programming will support senior leadership in setting and achieving strategic goals that deliver diverse, high-quality programming, enhance the guest experience, and drive attendance and revenue growth. This individual should be an experienced and accomplished sports and entertainment professional with a proven track record of securing and executing large-scale, successful events. In this role, the candidate will contribute to the development of event concepts, secure events through strong relationships with promoters, and evaluate the strategic and financial impact of potential programming. Responsibilities include identifying and implementing new revenue and cost-management opportunities, participating in deal negotiations, ensuring successful execution of contractual obligations, and leveraging industry knowledge to develop new event opportunities. Additionally, the role will involve booking traditional events as capacity allows. A strong understanding of the live sports and entertainment industry is essential for success in this position. To excel in this role, the ideal candidate should be entrepreneurial, passionate about live events, self-motivated, adaptable, level-headed, team-oriented, hardworking, organized, and creative, with the ability to thrive in a fast-paced environment. This position reports to Director, Programming and Booking. Key Factors: - Level of accountability: Generally independent with occasional oversight
- Level of decision making: Specialized/technical tasks
- Has Contact with: Inside/Outside company
- Supervision: Direct supervision/management of employee(s)
- Position Title(s) of Direct Report (s): Specialist, Jr. Booker
- Physical Requirements: Long hours + weekends and nights, occasional physical effort
More Specific Responsibilities Include, But Are Not Limited To… The Manager of Booking and Programming will assist the Programming team in managing event bookings across SoFi Stadium, YouTube Theater and Hollywood Park. This role focuses on identifying new event opportunities, developing strategic initiatives, fostering client relationships, and optimizing revenue for the Hollywood Park Campus.
The ideal candidate possesses a sales-driven mindset and excels in a collaborative environment, working seamlessly with departments such as finance, marketing, and event services to ensure the successful execution of events. - Event Development & Curation: Identify new event opportunities across concerts, sports, and community gatherings. Cultivate partnerships and craft compelling event pitches that align with the venue’s brand and strategic vision.
- Programming Strategy: Develop programming plans to drive attendance and revenue, leveraging data insights, market research, and industry trends to inform decision-making.
- Stakeholder Collaboration: Serve as the primary liaison for promoters, artists, and external partners while coordinating with internal teams to ensure seamless event execution.
- Event Management: Provide strategic oversight for assigned events, ensuring alignment with programming objectives, maximizing revenue potential, and enhancing the overall guest experience.
- Revenue Optimization: Identify and implement strategies to enhance profitability, explore additional revenue streams, and elevate the guest experience.
- Market Awareness: Stay up to date on industry trends, competitor activities, and emerging opportunities, sharing insights to support programming initiatives.
Additional Duties:
- Develop, cultivate, and maintain strong relationships with local and national promoters, booking agents, talent representatives, and production agencies to secure events for SoFi Stadium, YouTube Theater, and the Retail District at Hollywood Park.
- Leverage established industry connections while continuously expanding professional networks to drive new event opportunities.
- Conceptualize and develop unique event ideas that maximize revenue by utilizing the distinctive amenities, prime location, and expansive 298-acre Hollywood Park campus.
- Implement an event booking strategy focused on generating revenue through smaller-scale activations in ancillary spaces such as the Shops at Hollywood Park, Lake Park, Retail District, and American Airlines Plaza.
- Manage a high volume of event contracts, deal memos, term sheets for multiple events, ensuring accuracy and timely delivery.
- Assess event viability against strategic goals and financial targets, ensuring alignment with overall programming objectives.
- Lead negotiation and execution of event deals, securing favorable terms that optimize financial and experiential outcomes.
- Develop and execute market-specific events that generate appropriate returns, including rental revenue, ancillary income, and co-promotional opportunities. Identify revenue-maximization strategies, evaluate potential risks, and implement mitigation solutions.
- Establish, monitor, and analyze event revenue projections, event performance during event lifecycle, providing regular updates and strategic recommendations as necessary.
- Analyze and report event performance insights to senior management, informing future programming strategies.
- Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
- Prioritize and manage multiple tasks in a fast-paced, deadline-driven environment while maintaining accuracy and professionalism.
- Ensure effective and strategic utilization of venue availability to maximize facility usage.
- Collaborate closely with internal stakeholders; marketing, box office, operations, and finance teams through clear communication and regular meetings to coordinate booking efforts.
- Provide prompt, professional responses to external organizations, agencies, departments, and key stakeholders.
- Mentor and develop direct reports, equipping them with the skills and knowledge necessary for success within the department.
- Assist in managing departmental and event budgets, implementing strategies to maximize revenue streams while optimizing cost efficiencies.
- Conduct market research and compile data to support booking efforts for targeted artists, shows, and events.
- Other duties as assigned.
We’d Love to Hear From People With…
The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree from four-year accredited college or university
- Bachelor’s degree from four-year accredited college or university.
- Minimum 5 years of experience in business and event strategy.
- Live Entertainment, Sports Management and/or Event Management, Marketing and industry experience strongly preferred.
- Bi-lingual (Spanish) a plus.
- Excellent negotiation skills.
- Proven track record of producing deal structures across a variety of event types.
- Must have a strong sense of self-awareness and emotional intelligence.
- Must have the ability to persuade others, build consensus and work in a team environment.
- Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.
- Must possess excellent verbal and written communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills.
- Must be self-directed, resourceful, and able to work independently.
- Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
- Maintain awareness of new developments and trends in booking, sports, and entertainment.
- Ability to multi-task and coordinate large projects simultaneously.
- Must have exceptional interpersonal and problem-solving skills.
- Must be able to effectively prioritize, organize, and manage multiple projects simultaneously with varying deadlines.
- Must have the ability to interact, develop, and maintain relationships with individuals at all levels both internal and external.
- Must be a flexible and reliable team player, both within own department and within company as a whole.
- Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships.
- Must have proficiency in G-Suite, Microsoft Word, PowerPoint, Outlook and advanced working knowledge of Excel is a must;
- Working knowledge of all areas of venue management, including but not limited to Marketing, Ticketing, Event Operations, Food & Beverage and Sponsorship
- Experience working with convention & visitor bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
- Willingness to adapt to changing needs and work evenings, weekends, and holidays as required.
- Occasional Traveling (less than 25% travel): On some occasions, trips may require air travel and/or overnight stay away from home for one or more nights. Travel likely to include industry conferences, client events & music festivals.
Salary Range: $80,000 - $100,000
Location: Inglewood, CA (onsite)
In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.
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