Manager, Biddable Media (Search)

Agency:

Job Function:

Job Subfunction:

Job Description:

Title: Manager, Search; Biddable Media 

Company/Location: SSCG Media Group/100 W. 33rd Street, New York, NY   

Who Are We: 

SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Media Group.   

We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.     

If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you! 

Position Summary: 

We are seeking a Manager, Paid Search, to join our Biddable Media team. The Manager role is expected to demonstrate an advanced understanding of paid search channels, campaign types, and measurement frameworks.  These skills will be applied to support healthcare and pharmaceutical client goals through day-to-day paid search execution, campaign development, optimization and reporting activities. 

If you are a paid media professional and are seeking a managerial opportunity in a high-growth, high-impact environment, we’d like to hear from you!  

The Manager, Paid Search, role is critical to both daily client operations and internal team success. This role supports regular campaign management for assigned clients while helping junior team members build the skills necessary to be self-sufficient tactically and in-platform. 

Key Responsibilities: 

The Manager role is expected to demonstrate a strong working understanding of push and pull marketing tactics, and robust in-platform experience spanning search engines and campaign types. These skills will be crucial in supporting the following operations: 

• Planning: support landscape, competitor and trend analyses used to inform broader campaign recommendations that are used to inform broader campaign strategies. Help curate essential data to assess market dynamics alongside agency team members, clients, and agency partners. 

• Development: help reinforce established in-platform best practices in self-managed campaigns and support junior team members by sharing guidance on platform settings, configurations and rationale to drive their professional growth. Guide junior team members in developing keyword lists, ad copy drafts, ad assets and QA materials, with Supervisor oversight. 

• Optimization: apply in-platform experience and real-time data execute recurring campaign optimizations and flag opportunities for improvement based on pacing, query trends, keyword performance, ad copy performance and budget delivery. Consider applicable client use cases for relevant tests, betas or platform updates to discuss with Supervisors.  

• Stewardship: Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members. Help prepare client updates, capture next steps, track deliverables and support campaign communications. Participate in client-facing discussions as appropriate while continuing to build strategic planning and communication skills. 

• Reporting: Support recurring reporting and data analysis for assigned clients. Review data pulls, formulas and figures for accuracy, help QA junior team member inputs and support Supervisors in developing performance narratives, actionable insights and next steps. 

Requirements: 

At least 3-4 years of hands-on experience building, optimizing, and/or reporting on paid ad campaigns across the following platforms: 

• Google Ads 

• Microsoft Advertising (Bing) 

• YouTube 

• GA4 or similar analytics platform 

• SA360 (or other similar paid search campaign manager platforms) 

Preferred Skills: 

• Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)  

• Exposure to emerging search, AI-search or search-adjacent platforms including: 

• Open Evidence, Gemini, Copilot, ChatGPT 

• Strong analytical and online research skills. Comfortable working with numbers and strict monthly/quarterly/yearly budgets 

• Knowing when to ask for help, ability to learn and absorb new information quickly 

• Ability to understand brand goals and connect them to paid search tasks, reporting and recommendations 

• Understanding of Paid Search, AI platforms and traditional media elements 

• Experience supporting new paid search campaign builds 

• Ability to analyze large data sets and summarize findings for the internal paid search team 

• Strong organizational and communication skills 

Qualifications 

• Bachelor’s degree or higher in marketing, advertising, business or equivalent 

• Analytical thinking and mathematical skills and an ability to manage data 

• Understanding of Paid Social, Programmatic, SEO and traditional media elements and their interconnectedness within a marketing strategy 

• Experience leading in-platform campaign building, account setting configuration, and pre-launch QAs 

• Ability to work in a fast-paced environment as part of a collaborative team 

• Resourceful, curious, and motivated spirit  

• An ability to work independently and in a team setting 

• Strong organizational and communication skills 

• Adaptability and comfort working with shifting priorities and deadlines 

• Healthcare, Pharmaceutical, or regulated industry experience preferred 

• Genuine interest in how search is evolving through AI-driven and conversational search behavior 

• Passion for health, wellness, connectedness, and media! 

If you have read this far, you are likely a great fit for us and you have something to offer that is more than just these bullets. We want to hear from you and welcome your cover letter and resume.  

$80,000 to $100,000

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