Manager, Audience Strategy Operations, UB Media

Our Client, an Retail Cosmetics company, is looking for a Manager, Audience Strategy Operations, UB Media for their Remote location.

Responsibilities:

• Audience Strategy & Client Advisory
• Serve as the subject matter expert for UB Media audience strategy and targeting.
• Translate advertiser objectives, campaign goals, and business requirements into strategic audience recommendations across UB Media channels.
• Partner with Sales and Account Management to develop audience targeting recommendations for client opportunities, campaign planning, and strategic conversations.
• Advise internal stakeholders and clients on audience capabilities, limitations, requirements, and activation considerations, ensuring expectations are aligned with what can be operationally delivered.
• Develop and maintain audience targeting best practices by campaign objective, category, audience type, and activation channel.
• Identify opportunities to improve audience relevance, precision, scale, and usability while balancing advertiser needs with available first-party data and activation capabilities.
• Audience Operations & Activation
• Own the end-to-end audience operating model from audience request through development, distribution, activation, maintenance, and deprecation.
• Manage day-to-day audience operations with external agency and technology partners, establishing clear workflows, ownership, timelines, and escalation paths.
• Identify recurring operational challenges, root causes, and points of friction within the audience workflow and lead solutions to improve efficiency, quality, and speed to activation.
• Establish and maintain operational standards and governance to ensure audiences are appropriately named, documented, distributed, maintained, and retired.
• Oversee audience distribution and activation readiness across publisher platforms, proactively identifying issues that may impact campaign launch timing or audience availability.
• Manage audience platform hygiene and cleanup, including identification and retirement of outdated, duplicative, or no longer needed audiences.
• Monitor audience readiness and distribution timelines across publishers and partners and proactively communicate potential risks to campaign stakeholders.
• Serve as the escalation point for complex audience activation issues and coordinate resolution across agency, publisher, technology, and internal teams.
• Audience Product & Capability Development
• Evaluate the current UB Media audience offering to identify gaps, inefficiencies, and opportunities for new or enhanced audience capabilities.
• Partner with Audience Product, Data, Marketing Technology, and external partners to define, prioritize, and implement enhancements to audience products and activation capabilities.
• Translate business and client needs into audience capability requirements and operational improvements.
• Evaluate emerging audience technologies, data sources, activation capabilities, and industry practices to identify opportunities for UB Media.
• Develop recommendations for audience taxonomy, segmentation, distribution, and activation approaches that improve scalability and consistency across the RMN.
• Help establish a clear roadmap for the evolution of UB Media's audience capabilities.
• Audience Performance & Insights
• Evaluate audience-level performance across campaigns to identify trends, opportunities, and potential areas of audience fatigue or inefficiency.
• Partner with Reporting & Measurement to connect audience strategy to campaign outcomes and identify actionable insights.
• Document audience-level best practices, observed outcomes, and learnings to inform future campaign strategy.
• Develop repeatable frameworks for evaluating audience effectiveness and translating performance observations into future targeting recommendations.
• Incorporate testing, analytics, consumer insights, and industry trends to continuously improve audience strategy and effectiveness.
• Share audience insights and recommendations with internal stakeholders and, when appropriate, contribute to client-facing presentations and business reviews.
• Cross-Functional Leadership & Partnership
• Build strong partnerships across Sales, Account Management, Product, Reporting & Measurement, Media, and Activation teams.
• Serve as the connective point between strategic audience needs and operational execution.
• Manage relationships with external agency, technology, and publisher partners supporting audience creation and activation.
• Lead cross-functional workstreams related to audience operations, capability enhancements, and process improvements.
• Create clarity in complex or ambiguous situations and drive issues to resolution.
• Industry & Innovation
• Stay current on retail media, identity, first-party data, audience activation, privacy, and ad technology trends.
• Benchmark UB Media audience capabilities and practices against evolving retail media industry standards.
• Identify emerging opportunities to strengthen UB Media's competitive audience offering.
• Recommend and prioritize tests, pilots, and new capabilities that have the potential to improve advertiser outcomes, operational efficiency, or the client experience.

Requirements:

• Bachelor's degree in a related discipline preferred.
• 5+ years of experience in retail media, digital advertising, audience strategy, media activation, ad technology, data strategy, or a related field.
• Demonstrated experience developing and executing audience strategies using first-party data.
• Strong understanding of audience segmentation, identity, activation, syndication, and digital media ecosystems.
• Experience working with audience management platforms, identity providers, or related AdTech/MarTech solutions.
• Experience managing agency, technology, publisher, or other external partners.
• Demonstrated ability to translate complex business objectives into actionable audience strategies.
• Strong analytical skills with the ability to evaluate audience performance and translate findings into actionable recommendations.
• Strong project and operational management skills, with the ability to manage multiple priorities and drive work to completion.
• Excellent written, verbal, and presentation skills, including the ability to simplify complex technical or data concepts for non-technical audiences.
• Strong problem-solving skills and demonstrated ability to identify root causes, develop solutions, and drive cross-functional implementation.
• Comfortable operating in a fast-paced, evolving environment with ambiguity and competing priorities.
• Strong proficiency in Excel and PowerPoint.
• Preferred qualifications:
• Experience working within a retail media network, retailer, media agency, publisher, or AdTech organization.
• Experience with LiveRamp, Adobe, SAS, CDPs, clean rooms, audience marketplaces, or other audience activation technologies.
• Experience developing audience taxonomies, segmentation frameworks, or audience products.
• Experience supporting omnichannel or cross-channel audience activation.
• Experience with measurement, attribution, incrementality, or closed-loop retail media analytics.
• Experience leading cross-functional initiatives or operational transformation.
• Experience developing client-facing audience recommendations and presentations.
• Experience managing or mentoring team members and/or leading agency partners.

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities