Adobe Photoshop, Advertising, Advertising Scheduling, Alliance/Partner Management, Analysis Skills, Brand Strategy, Budget Management, Business Growth, Campaigns, Cellular Telephone, Cloud Computing, Communication Skills, Cross-Functional, Customer Support/Service, Data Analysis, Dental Insurance, Entrepreneurship, Establish Priorities, Facebook, Financial Reporting, Leadership, Logistics, Manufacturing, Marketing, Merchandising, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Multiplatform/Cross-Platform, Multitasking, Online Advertising, Online Courses, Pay-Per-Click Search Engines, Performance Analysis, Performance Metrics, Promotional Programs, Public/Media/Press/Analyst Relations, Retail, Return on Investment (ROI), Sales, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Team Player, Time Management, Vision Plan, eCommerce, eCommerce (B2X) Marketing
Description
Reporting to the Director of Marketing & Advertising, the Manager, Advertising will hold an essential position in the continued growth of our eCommerce presence at Central Home Brands. This role leads campaign development, ad creation, and execution of the brand strategy across all platforms. Responsibilities include developing campaign concepts, collaborating with cross-functional teams to maintain brand voice, and ensuring all resources understand the advertising and merchandising objectives. The role oversees the planning, execution, and performance measurement of online advertising and promotional campaigns, while regularly reporting results and KPI progress to the Marketing Director and eCommerce team to drive growth and achieve business goals.
PRIMARY RESPONSIBILITIES:
- Create successful ad campaigns that can be scaled and supported on all platforms.
- Organize and manage photo and video shoots with the studio to realize and attain assets for campaigns.
- Manage provided budget to ensure we are not over or underspending.
- Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics.
- Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
- Perform SEO research and analysis.
- Execute the organic social media and affiliate relationship strategies.
- Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
- Report financial performance for advertising & promotional activities by account.
- Host monthly live shopping events on Amazon Live and Instagram Live
PROFESSIONAL QUALIFICATIONS:
- Bachelor's degree in a business, marketing or eCommerce field.
- Minimum 3+ years' work experience in a related field.
- Proficient in Facebook Ads Manager, Pinterest Ads management, AMS, and Google Ads.
- Familiarity with Adobe Photoshop and other Creative Cloud tools.
- Ability to communicate professionally and effectively both internally and externally.
- Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
- Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
- Proficient in MS Office Suite (Excel and PowerPoint experience required).
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with company match
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Paid parental leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company''s purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro, Aqueon, Best Bully Sticks, Cadet, C&S, Farnam, Ferry-Morse, Kaytee, Nylabone, Pennington, Sevin and Zocon. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.