Lifecycle Operations Technical Manager

About the Role: As a Lifecycle Operations Specialist, you will execute marketing campaigns end-to-end through owned lifecycle channels (email, in-app, push, SMS). You Will: Build and deploy complex multi-message marketing campaigns to global audiences using Iterable and supporting platforms.

Job Title: Lifecycle Operations Technical Manager
Duration: 6 Months
Location: 100 Remote (US)
 
About the Role:

• As a Lifecycle Operations Specialist, you will execute marketing campaigns end-to-end through owned lifecycle channels (email, in-app, push, SMS).
• You will work independently with minimal oversight, partnering with cross-functional teams to deploy campaigns on time and with quality.
• You'll be expected to ramp quickly on our platform stack and operate as a fully autonomous contributor from day one.

 You Will:

• Build and deploy complex multi-message marketing campaigns to global audiences using Iterable and supporting platforms
• Execute audience syncing via segmentation tools and data warehouse queries
• Own QA processes —ensuring campaigns meet lifecycle deployment standards before publish
• Troubleshoot campaign issues independently (template rendering, audience targeting, event triggers, delivery failures)
• Execute time-sensitive communications (SEV emails, compliance notices) with urgency and accuracy
• Support international campaign execution across multiple locales, coordinating with localization teams
• Coordinate with cross-functional partners (Product, Creative, Localization, Legal, Analytics, Engineering) to manage timelines and deliverables
• Communicate proactively with stakeholders on campaign status, timelines, and blockers
• Maintain channel health by enforcing guardrails —frequency caps, suppression rules, subscription compliance
• Participate in triaging and resolving issues as they arise
• Support capacity planning by managing intake volume and communicating timelines to stakeholders

 Skills:

• 5-7 years of experience in email marketing, campaign management, marketing operations, or lifecycle operations
• Hands-on experience with ESPs/marketing automation platforms (Iterable strongly preferred;Braze, SFMC, or similar acceptable)
• Experience with audience segmentation tools and data pipelines (CDPs, reverse ETL, or similar)
• Working knowledge of data warehouses (Snowflake, Hightouch, or similar) for audience queries
• Strong understanding of customer/merchant lifecycles —end-to-end, all stages
• Ability to work independently with minimal oversight in a fast-paced environment
• Excellent attention to detail and strong QA instincts
• Experience working cross-functionally with creatives, engineers, analysts, PMs, and marketing managers
• Comfort with HTML (basic edits), Handlebars/template logic, and conditional content
• Strong project management skills —can juggle multiple campaigns simultaneously

 Even Better:

• Comfortable writing basic SQL queries
• Experience with Snowflake, Looker, or Hightouch
• Experience with A/B testing and experimentation
• Familiarity with template management systems
• Experience in a matrixed organization at scale (100M+ profiles)
• Experience handling urgent/time-sensitive communications in a high-stakes environment

 Education

• AS/BS degree and a minimum 5 years of experience in email marketing, campaign management, or operations