The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle Marketing Manager to develop and expand worldwide customer acquisition and engagement programs. You will join our mission to create incredible customer experiences that educate and drive active use of Apple Wallet and associated products, such as Apple Pay.
You will build marketing programs and campaigns across our On-device and Email channels to reach audiences throughout the entire customer experience. You will have a chance to create work that will reach national and global audiences. Our team is motivated, focused, and looking for the next great addition.
Develop lifecycle marketing programs across digital channels, with a focus on in-app communications and email campaigns
Develop new customer journeys and tests, establish performance benchmarks, and optimize communications
Work closely with cross-functional partners including product, growth, creative, marketing enablement, and engineering teams
Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channels
Track record of designing and executing tests, analyzing results, and implementing improvements
Experience driving results across cross-functional teams
Demonstrated strengths in communication and collaboration
Required: Bachelor's degree
Familiarity developing communications within a product environment
Background in mapping end-to-end customer journeys and identifying new touch points
Ability to solve complex problems, and balance multiple stakeholders with a flexible approach and sense of humor
Understanding of AI tools and interest in exploring how technology can improve our work
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.