Lifecycle Marketing Manager

Lifecycle Marketing Manager PMOUNTJP00001237

Hourly pay: $60/hr
Worksite: Leading digital streaming network (New York, NY 10036 (preferred), or Miami, FL 8900, or Burbank, CA 91502 - Onsite)
W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences.

Shift:

• 9:00 am to 6:00 pm (CA hours may require adjustment).

• Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets.
• Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms.
• Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives.
• Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization.
• Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment.