Lifecycle Marketing Manager

Job Title: Lifecyle Marketing Manager

Department: Integrated Marketing

Reports to: Senior Director, Integrated Marketing

Salary Range: $110,000 - $125,000

Work Schedule: Monday - Thursday in office, Fridays WFH

Who We Are:

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

Summary:

Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure Barre, YogaSix and Body Fit Training (BFT). This role will own the execution and optimization of email, push notification and customer journey campaigns designed to drive lead conversion, member retention, class engagement, and lifetime value.

The ideal candidate combines strong technical CRM expertise with creative storytelling and performance marketing instincts. This individual will partner closely with brand marketing, analytics, franchise operations, creative, and technology teams to deliver highly personalized customer experiences throughout the member lifecycle.

Key Responsibilities:

Lifecycle Strategy & Campaign Management

• Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
• Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
• Create customer segmentation strategies based on behavioral, demographic, and engagement data
• Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each

CRM & Automation

• With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
• Collaborate with Martech team to build new templates, customer segments and flows.
• Build and optimize automated workflows, triggered campaigns, and dynamic personalization
• Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
• Ensure campaigns are properly QA'd, tested, and deployed on schedule

Performance Optimization & Analytics

• Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact
• Conduct A/B testing on subject lines, messaging, creative, offers, and send timing
• Use customer insights and performance data to continuously improve engagement and campaign effectiveness
• Deliver actionable reporting and recommendations to senior leadership and brand stakeholders

Cross-Functional Collaboration

• Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives
• Collaborate with creative teams on email design, copy, and asset development
• Work closely with franchise support teams to ensure lifecycle campaigns support local studio success
• Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro-sites

Benefits:

• Competitive Salary ($110,000 - $125,000) depending on experience
• Comprehensive Medical, Dental and Vision benefits
• Opportunities for additional bonuses
• Cell Phone Allowance
• 401k plan with 4% company match
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts up to 30% on retail brand merchandise
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4-7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
• Experience managing multi-brand or franchise marketing environments preferred
• Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
• Experience with mobile push notification campaigns and customer journey orchestration
• Strong analytical mindset with proficiency in reporting and campaign performance analysis
• Familiarity with customer segmentation, personalization strategies, and testing methodologies
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong written communication and copy-editing skills

Preferred Qualifications:

• Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
• Understanding of customer retention and membership-based business models
• Familiarity with app engagement and omni-channel customer experiences
• Experience working with franchisees or distributed marketing systems

What Success Looks Like:

• Increased lead-to-member conversion across all brands
• Improved member retention and reduced churn
• Higher engagement rates across email and push channels
• Scalable lifecycle automation programs supporting franchise growth
• Strong collaboration across corporate and franchise stakeholders
• Regular reporting of all assigned KPI's

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Pay Range: $110,000 - $125,000