What you'll bring to the team:
Build Experiences. Inspire Teams. Drive Success.
Every day, our 31,000+ colleagues around the world create memorable moments that spark imagination and bring families closer together through the power of play.
Now, it's your turn to be part of the magic.
We're looking for a Commercial Manager (Retail, F&B & Admissions) to join our leadership team and help shape unforgettable guest experiences. This is more than an operations role. It's an opportunity to lead high-energy teams, influence the guest journey from arrival to departure, and make a real impact on the success of the attraction.
Qualifications & Experience:
What You'll Do
As Commercial Manager, you'll oversee the day-to-day operation of our Admissions, Retail, and Food & Beverage areas, ensuring every guest receives a world-class experience while driving revenue growth and operational excellence.
Lead and Inspire Teams
- Recruit, coach, and develop a high-performing commercial team.
- Create a positive, engaging culture focused on exceptional guest service.
- Drive team performance through training, coaching, recognition, and development plans.
- Serve as a key member of the attraction's Senior Leadership Team.
Deliver Outstanding Guest Experiences
- Ensure every guest receives a warm welcome and memorable experience.
- Lead guest recovery efforts and resolve concerns with professionalism and care.
- Drive service standards that exceed guest satisfaction and mystery shop targets.
- Champion a guest-first culture across all commercial operations.
Drive Commercial Performance
- Achieve and exceed revenue, retail, admissions, and food & beverage targets.
- Develop merchandising strategies, promotions, seasonal campaigns, and sales initiatives.
- Lead inventory management, stock control, and ordering processes.
- Analyze KPIs and business results to identify opportunities for growth and improvement.
Ensure Operational Excellence
- Maintain the highest standards of safety, cleanliness, and operational efficiency.
- Manage labor planning and scheduling to support business needs.
- Ensure compliance with food safety, allergen awareness, health & safety, and operational policies.
- Act as Duty Manager when required, helping ensure smooth daily operations.
What We're Looking For
- Minimum of 3 years of management experience in retail, food & beverage, hospitality, attractions, theme parks, museums, entertainment venues, hotels, or similar guest-focused environments.
- Strong leadership experience developing and motivating teams.
- Proven ability to manage multiple priorities in a fast-paced environment.
- Experience driving sales, revenue, or operational performance metrics.
- Strong communication, organization, and problem-solving skills.
- Proficiency in Microsoft Office, including Excel, Outlook, and Word.
- Experience within visitor attractions, entertainment, tourism, theme parks, museums, or family entertainment venues.
- Merchandising, inventory management, and commercial operations experience.
- College degree preferred.
Why Join Us?
- Lead a highly visible part of the attraction's operation.
- Make a direct impact on guest satisfaction and business performance.
- Develop and mentor talented team members.
- Be part of a fun, fast-paced, and mission-driven environment where creating memorable experiences is at the heart of everything we do.
Ready to bring energy, leadership, and commercial expertise to an attraction where every day is an adventure? Apply today!
Benefits:
Workplace - Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Merlin Entertainments are facilitating the LEGO Group’s recruitment process for this role as part of a transitional service agreement with the LEGO Group.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
Pay Range:
Competitive