Lease-Up Manager

POSITION: Lease-Up Manager

COMPENSATION: Salaried / Exempt

REPORTS TO: Portfolio Manager

SUMMARY

As a Lease-Up Manager, you are primarily responsible for directing all phases of onsite operations, marketing, and sales during a community's pre-stabilization and lease-up phases. In this role, you will lead the property to full occupancy by executing strategic marketing campaigns, driving sales performance with dynamic pricing strategies, and managing pre-stabilization budgets to maximize future Net Operating Income (NOI). Additionally, you will hire, train, and develop onsite leasing and office personnel while ensuring exceptional resident relations, operational efficiency, and full compliance with financial and administrative standards.

ESSENTIAL RESPONSIBILITIES(Including but not limited to):

Strategic Marketing & Brand Awareness

•  Establish leasing benchmarks and a strategic marketing plan for achieving the budgeted occupancy goals both during lease-up and into stabilization.
• Plan and implement grand opening events and open houses; establish in-market partnerships with local businesses, school departments, and contractors; and drive brand awareness through targeted outreach to increase visibility both on and off campus.
• Analyze market trends, competition, and other factors; utilize this information to adjust marketing strategy aimed at remaining competitive.
• Oversee accuracy of all leasing and marketing deliverables across multiple platforms.

Leasing Performance & Sales Execution

• Implement a dynamic tiered-pricing strategy, proactively adjusting rental rates and managing concession 'burn-off' to achieve consistent rent growth as occupancy thresholds are met.
• Analyze and report on Lead-to-Lease conversion ratios and 'Traffic-to-Lease' metrics to identify friction points in the sales process.
• Engage in leasing, follow up, and outreach to model ideal execution.
• Maintain complete and accurate community files and records, including finalized audits to ensure lease data has been input correctly into management software.
• Manage resident relations, understanding of rent charges, lease issues and other resident concerns.

Financial Management & Operations

• Strive for improvements in community performance to meet or exceed annual financial and operational goals.
• Maximize future Net Operating Income (NOI) by driving lease-up velocity and meticulously managing cash outflows and pre-stabilization expenses.
• Provide comprehensive monthly financial analysis, tracking lease-up expenses against the pro forma budget and managing cash flow to ensure adequate funding through stabilization.
• Engage, contract, supervise and approve invoices for all goods/services required to maintain the community.
• Direct the day-to-day activities of risk management, marketing, leasing and ongoing
  office upkeep.

Leadership & Personnel Development

Successfully hire, train, and lead on-site office staff and leasing team members.
Demonstrate a positive, professional, and client-oriented attitude about the company
with team members, residents, clients, and the public.
Participates in Cardinal U training as required and monitor Team Member participation in
Cardinal U.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work both inside and outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member is regularly required to stand; walk; reach with hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including, but not limited to rain, snow, heat, hail, wind and sleet.

The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Routine local travel may be required to assist properties as needed, attend training classes, business meetings, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their Team Leader.

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