Lead Web Analyst

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Lead Web Analyst

Remote in Georgia

Web Analytics

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Are you a seasoned Google Analytics expert with a passion for data and solving complex tracking challenges?

If so, this could be the perfect opportunity to join EPAM as a Lead Web Analyst, where your skills in Google Web Analytics tools will drive data-focused solutions for our clients. We are searching for a dedicated professional to deliver data-based recommendations and actionable insights.

The analyst should be able to shift working hours to work till 1 PM EST.

Responsibilities

• Define a measurement strategy and work with the product ownership team to establish KPIs for product success

• Apply creative approaches to implement user behavior tracking for effective data collection

• Translate business requirements for tracking into detailed specifications for the development team

• Develop sophisticated end-to-end analytics pipelines spanning web analytics, advertising, and CRM systems

• Provide data-driven recommendations to enhance clients' online strategies

• Perform detailed research on various aspects of customers online strategies

• Design and execute A/B and MVT tests, including hypothesis formulation, sample size estimation, experiment planning, and reporting

• Generate insightful automated dashboards

Requirements

• 5+ years of Web Analytics experience

• Experience in various Google web analytics tools (audit, setup, reporting, API utilization): Google Analytics, Google Tag Manager, Google Data Studio, Google BigQuery

• Skills in using tag management systems for tag implementation (including custom tags in JavaScript & jQuery)

• Expertise in creating and explaining dashboards through data visualization tools

• Knowledge of developing and maintaining Web Analytics project documentation

• Proficiency in A/B testing

• Background in EDW systems such as BigQuery, Amazon Redshift, or Snowflake

• Strong communication skills and ability to explain analytics to non-technical stakeholders

• English level: B2 and above

Nice to have

• Competency in SQL, R, or Python

• Knowledge of JavaScript

• Background in online marketing or product analytics

• Skills in statistics and data analysis, with the ability to identify trends

• Qualifications in Marketing, Mathematics, Statistics, or Engineering