Lead Technical Consultant - Data Cloud

This role can be located anywhere in the United States with a preference for the candiate to be located near a major US Airport throughout the Midwest.

Perficient is the global AI-first consultancy. We empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what''s possible while building a career filled with growth, balance, and purpose.

Role Overview

We are seeking a highly skilled Salesforce Data Cloud Engineer to design, implement, and optimize our enterprise data strategy. In this role, you will be responsible for the end-to-end technical execution of Salesforce Data Cloud (Data 360). You will build data streams, define identity resolution rules, create calculated insights using SQL, and enable marketing and sales teams to activate highly personalized customer journeys.

The ideal candidate is a "data-first" thinker who understands both the technical nuances of data architecture and the business value of a unified customer profile.

Perficient is the global AI and technology consulting firm disrupting the traditional consulting model. Powered by our 7,000+ advisors, engineers, and designers, Perficient implements AI-first solutions that break conventions and deliver outcomes that matter. Proudly serving clients that represent the world's most innovative brands, and in collaboration with our powerful technology partner ecosystem, we bring deep industry expertise and data-driven design to redefine how businesses run and succeed. Perficient is different. For real. Learn more at perficient.com.

Preferred Qualifications

• Salesforce Certifications:
• Salesforce Data Cloud Consultant (Highly Preferred).

Core Competencies

• Problem-Solving: Ability to troubleshoot complex data mismatches and integration errors.
• Communication: Ability to translate technical data concepts into business value for stakeholders.
• Detail-Oriented: A rigorous approach to data quality and validation.

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.

WHO WE ARE

Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers' expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients - the world's largest enterprises and biggest brands succeed.

WHAT WE BELIEVE

At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you'll become part of something truly special.

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We're committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we're not done yet.

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.

Disability Accommodations:

Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.

Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.

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Key Responsibilities

Data Ingestion & Integration

• Design and configure Data Streams to ingest data from various sources, including Salesforce CRM, Ford Pro 360 etc
• Manage data ingestion frequencies and monitor data stream health to ensure reliability.
• Utilize MuleSoft or other ETL tools to bring legacy or siloed data into the Data Cloud environment.

Data Modeling & Identity Resolution

• Map Data Lake Objects (DLOs) to the Data Model Objects (DMOs) within the Salesforce Cloud Information Model (CIM).
• Configure Identity Resolution rulesets (Match and Reconciliation rules) to deduplicate records
• Maintain and evolve the data model to accommodate new business requirements and data points.

Segmentation & Activation

• Work with Marketing teams to build segments
• Configure Activation Targets (e.g., Marketing Cloud, Amazon S3, Personalization) to push unified data back into engagement channels.
• Optimize segment refresh schedules to balance performance and data currency.

Governance & Performance

• Ensure compliance with data privacy regulations (GDPR, CCPA) by implementing proper data deletion and consent management workflows.
• Monitor system performance, credits usage, and storage limits within the Data Cloud instance.

Key Responsibilities

Data Ingestion & Integration

• Design and configure Data Streams to ingest data from various sources, including Salesforce CRM, Ford Pro 360 etc
• Manage data ingestion frequencies and monitor data stream health to ensure reliability.
• Utilize MuleSoft or other ETL tools to bring legacy or siloed data into the Data Cloud environment.

Data Modeling & Identity Resolution

• Map Data Lake Objects (DLOs) to the Data Model Objects (DMOs) within the Salesforce Cloud Information Model (CIM).
• Configure Identity Resolution rulesets (Match and Reconciliation rules) to deduplicate records
• Maintain and evolve the data model to accommodate new business requirements and data points.

Segmentation & Activation

• Work with Marketing teams to build segments
• Configure Activation Targets (e.g., Marketing Cloud, Amazon S3, Personalization) to push unified data back into engagement channels.
• Optimize segment refresh schedules to balance performance and data currency.

Governance & Performance

• Ensure compliance with data privacy regulations (GDPR, CCPA) by implementing proper data deletion and consent management workflows.
• Monitor system performance, credits usage, and storage limits within the Data Cloud instance.