Lead Generation Specialist I

Join a Company That’s Redefining Air and Improving Lives

At Broan-NuTone, we don’t just lead the residential ventilation industry in North America, we’re shaping its future. Through innovation, ingenuity, and a relentless focus on quality, we’re on a mission to be the most trusted and forward-thinking manufacturer of residential ventilation solutions.

Our impact is everywhere: in more than 110 million homes across North America, where our products help families breathe easier every day. In fact, we move nearly 13 trillion cubic feet of fresh air annually; a testament to the scale and significance of what we do.

Behind that impact are our 2,000+ entrepreneurs working across four countries, driven by a shared passion for innovation and excellence. Our products are crafted in our three manufacturing facilities and supported by a network of trusted partners. Together, we bring to life a powerful portfolio of industry-leading brands, including Broan-NuTone, Zephyr, BEST, and Venmar.

A Culture Built on Purpose and Values

What truly sets us apart is how we work. Our Core Values, Safety, Trust, Entrepreneurial Spirit, and Bias for Action, guide every decision we make and every interaction we have. We’re proud to foster a collaborative, high-energy culture where ideas thrive, innovation is encouraged, and people feel empowered to make an impact.

Our purpose is simple yet powerful: improving lives through better air. Every product we create is designed to make homes healthier, more comfortable, and longer lasting; helping families flourish and giving professionals solutions they can trust. It’s meaningful work we can stand behind.

Part of Something Bigger

Founded in 1932, Broan-NuTone is a cornerstone of Madison Air, one of the fastest-growing companies transforming the future of air. In April 2026, Madison Air went public on the New York Stock Exchange (MAIR), reflecting its remarkable growth and momentum. Today, Madison Air includes:

• 8,000+ entrepreneurs worldwide
• $10 billion in enterprise value
• 42 manufacturing facilities across 11 countries

Together, we’re united by a bold mission: to make the world safer, healthier, and more productive through the transformative power of air.

Ready to make your mark? Join us and help improve lives with better indoor air quality.

This position is not eligible for sponsorship now or in the future.

Business Job Title: Lead Generation Specialist I

Job Summary: We are seeking a highly motivated and analytical Lead Qualification, Nurturing & Pipeline Development Specialist to join our team. This role is critical in identifying, qualifying, nurturing, and converting prospective customers into meaningful sales opportunities while providing actionable reporting and dashboard insights that help drive business growth.

The ideal candidate combines strong communication skills with an analytical mindset, has experience working with CRM systems and sales data, and is passionate about contributing to pipeline growth.

Job Responsibilities:

Lead Qualification & Pipeline Development

• Assess, score, and prioritize inbound and outbound leads based on established qualification criteria and buyer readiness.
• Identify high-potential prospects and convert qualified leads into sales-ready opportunities.
• Partner with sales representatives to ensure timely follow-up and progression of qualified leads through the sales funnel.
• Actively contributes to pipeline generation goals by uncovering new opportunities within target accounts and industries.

Lead Nurturing & Engagement

• Proactively engage prospects through phone, email, LinkedIn, and other communication channels.
• Develop and maintain relationships with prospects by delivering relevant content, addressing questions, and keeping contacts engaged throughout the buying journey.
• Execute lead nurturing campaigns and follow-up strategies designed to improve conversion rates and accelerate pipeline velocity.

Lead Acquisition & Market Research

• Utilize third-party databases, sales intelligence platforms, and CRM tools to identify and acquire new target contacts and accounts.
• Conduct prospect research to ensure quality and alignment with ideal customer profile criteria.
• Maintain accurate lead and account records to support effective targeting and segmentation.

CRM Management & Data Quality

• Maintain accurate documentation of all prospect interactions, activities, and status updates within Salesforce.com or other CRM platforms.
• Ensure lead, contact, and opportunity data integrity through ongoing data cleansing and management activities.
• Support lead scoring, routing, and lifecycle management processes.

Reporting, Dashboards & Analytics

• Build, maintain, and optimize dashboards and reporting within Salesforce, Power BI, Excel, or other reporting platforms.
• Track and report on key performance indicators
• Deliver monthly performance reports with recommendations for continuous improvement.

Sales & Marketing Alignment

• Collaborate closely with Growth Marketing and Sales teams to improve lead quality and pipeline outcomes.
• Provide data-driven feedback regarding campaign effectiveness, target market opportunities, and lead qualification criteria.
• Participate in regular pipeline reviews and contribute recommendations to increase sales opportunity creation and revenue growth.

Job Requirements:

• Proven experience in lead generation, lead qualification, business development, sales support, or customer engagement roles.
• Experience working with CRM platforms, preferably Salesforce.com.
• Strong understanding of sales funnels, lead lifecycle management, and pipeline development.
• Experience creating reports, dashboards, and performance analytics.
• Exceptional verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated with a proactive approach to problem-solving and continuous improvement.

At Broan NuTone, we take pride in offering exceptional benefit packages and a highly competitive pay structure to our employees. Our comprehensive benefits include health, dental and vision insurance, company paid life insurance, disability insurance, retirement plans, paid time off, wellness program, education assistance, parental leave, and employee assistance programs. In addition, we provide a competitive pay structure that rewards our employees for their hard work and dedication, ensuring that they are compensated fairly for their contributions. Join our team and enjoy the peace of mind and financial stability that comes with our outstanding benefits and competitive pay.

#LI-Hybrid

#LI-JD1