Lead Conversion Specialist

Why Work at BYU

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life."

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth-all situated within a beautiful and historic campus-make it an inspiring place to work.

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

The last day to submit an application for this position is September 16, 2026, by 11:59pm MST.

Lead Conversion Specialist

The Lead Conversion Specialist is responsible for managing an assigned portfolio of prospective and current customers and converting qualified prospects into enrollment opportunities. The Specialist independently develops and executes inside and digital sales strategies through phone, email, social selling, digital campaigns, and other communication channels. The role uses customer, pipeline, and conversion data to prioritize opportunities, determine outreach strategies, address objections, strengthen customer relationships, and improve enrollment results. The Specialist works closely with Outreach and Marketing partners while retaining ownership of assigned prospects and accounts through the conversion process and escalating complex or strategic opportunities when appropriate. This role may require occasional travel for conferences, trade shows, or strategic outreach initiatives.

What you'll do in this position:

Portfolio Sales, Lead Conversion, and Customer Relationship Management

• Manage an assigned portfolio of prospects, qualified leads, and customer accounts; qualify opportunities and guide them through conversion and enrollment.
• Execute inbound and outbound sales activities, build customer relationships, communicate the value of Continuing Education offerings, and address objections.
• Maintain accurate CRM records, implement lead-nurturing strategies, coordinate with Outreach Managers, and represent the department at assigned events.

Pipeline Strategy, CRM, and Data Analysis

• Analyze conversion data, engagement rates, sales activity, pipeline health, and customer metrics to refine outreach strategies.
• Use CRM and automation data to prioritize prospects, accounts, customer segments, and outreach resources.
• Provide leadership with actionable insights on customer behavior, pipeline trends, and conversion opportunities.

Sales Campaign Development and Cross-Functional Initiatives

• Plan and execute targeted sales and conversion campaigns for assigned opportunities and customer segments.
• Collaborate with Marketing and Outreach teams to improve lead sources, messaging, targeting, digital outreach, and engagement.
• Monitor campaign performance, recommend improvements, and support conferences, trade shows, and other department initiatives.

Professional Development

• Maintain current knowledge of lead conversion, consultative sales, digital outreach, social selling, marketing automation, SEO, and customer engagement.
• Stay informed about Continuing Education offerings, participate in ongoing training, and gather customer feedback to improve outreach and enrollment.
• Perform other related responsibilities as assigned, consistent with the purpose and scope of the position.

What qualifies you for this role:

Required

• A firm commitment to the mission of BYU
• Bachelor's degree in business, marketing, communications, or related field
• Minimum of three (3) years of experience in lead generation, professional sales, marketing, or lead conversion roles.
• Professional experience with marketing automation systems.
• Knowledge of SEO strategies (on-page and off-page).
• Social selling experience across LinkedIn, Facebook, Instagram, or similar platforms.
• Proven track record of exceeding conversion or sales targets
• Knowledge and understanding of education technology or related fields.
• Knowledge and experience with LMS systems.
• Experience as an administrator, teacher or counselor in secondary education.
• Proven track record of account management in EdTech or related field.

Preferred

• Master's degree in business, education, or similar degree
• Five (5) years of professional sales or lead conversion experience.
• Experience in high-volume sales environments.
• Experience in education, SaaS, or service-based industries.
• Experience and familiarity with BYU Continuing Education.
• Understanding of instructional design methodology and pedagogy.
• Experience developing customer segmentation and targeting strategies.

What we offer in return:

This position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Generous vacation and sick time, plus 13 paid holidays
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long term disability benefits
• Paid parental and maternity leave
• Wellness program
• Free on-campus parking
• Free UTA passes for employee, spouse, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Pay grade: 52

Typical Starting Pay: $65,500-$84,500

The actual compensation offered will take into consideration internal equity and may vary based on the candidate's job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

Required Documents:

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!