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Lead Audience Strategy Analyst for Web, Media and Email

Expert In Recruitment Solutions

  • Miami, FL
  • 4 days ago

    Highlights

    Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources, and define data parameters according to ETL logic. Notes They want someone with experience performing either strategic digital analysis, financial analysis or business intelligence/marketing analytics highly preferred.

    Numbers & Facts

    LocationMiami, FL

    Description

    Title: Lead Audience Strategy Analyst for Web, Media and Email
    Location: Miami, FL (4 days onsite)
    Type: 6 months plus


    Notes
    • They want someone with experience performing either strategic digital analysis, financial analysis or business intelligence/marketing analytics highly preferred
    • Experience analyzing consumer behavior and optimization of consumer experiences
    • Audience Creation experience related to web, media and email
    • 5 + years of experience customer focused Data analysis with strong with SQL
    • needs to be strong at A/B testing.
      • Use data exploration to guide A/B testing recommendations for future segmentation and personalization strategies.
      • Analyze the results of any A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data
    • The overall goal is to drive strong customer engagement through relevant, personalized content in our digital marketing efforts. In this role, you will develop a deep understanding of who our customers are and how to meet their needs to help drive incremental direct business.
    • Data modeling - will not be building it but needs experience on how to use it
    • Use data analysis tools, such as Excel and Power BI
    • Strong SQL based programming to manipulate and analyze data for use in Databricks and/or Oracle
    • Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources, and define data parameters according to ETL logic
    • Experience in travel/leisure hospitality preferred
    • Experience with email marketing preferred


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