Junior Marketing Strategist

Dean Dorton Allen Ford

  • Raleigh, NC
  • 8 days ago

    Highlights

    Demonstrate collaboration, initiative, and communication in all marketing interactions, requiring a variety of behaviors that may include: Building strong working relationships with internal teams, service lines, and business developers. The Junior Marketing Strategist is responsible for supporting the development and execution of industry-specific marketing strategies that build brand awareness, generate leads, and help position Dean Dorton as a thought leader.

    Numbers & Facts

    LocationRaleigh, NC

    Description

    About Dean Dorton

    Dean Dorton is a leading professional services firm spanning certified public accounting, business advisory, and technology solutions. We are your partners in redefining success through innovation and data-driven strategies. Our experts provide an integrated suite of audit, tax, business management, consulting and technology solutions to companies both domestic and international. We help our clients strategize, adapt, and change in every stage of business, from startup and growth to succession planning and everything in between.

    Our core values guide how we work, lead, and support one another every day. They are:

    • Integrity- We do the right thing, integrity guides our decisions.
    • Relationships- We value people, relationships drive our impact.
    • Collaboration- We win as one team, collaboration fuels our success.
    • Growth- We stay curious, growth is our mindset.

    About the Marketing Team

    Dean Dorton's Marketing team plays a critical role in driving growth, visibility, and strategic positioning for the firm. Through thoughtful storytelling, targeted campaigns, and cross-functional collaboration, we help elevate our brand and build meaningful relationships with clients and communities across all industries we serve.

    About the Role

    The Junior Marketing Strategist is responsible for supporting the development and execution of industry-specific marketing strategies that build brand awareness, generate leads, and help position Dean Dorton as a thought leader. This role is ideal for a collaborative and creative marketer who enjoys campaign development, content coordination, and cross-functional teamwork.

    Essential Duties & Responsibilities

    The essential duties & responsibilities of the Junior Marketing Strategist role are outlined below in correlation with Dean Dorton's performance management impact areas.

    Technical

    Support and contribute to marketing strategy and execution, requiring a variety of tasks that may include:

    • Assisting in the development of industry-specific marketing strategies in coordination with leadership
    • Supporting integrated marketing plans including digital campaigns, events, content marketing, and sales enablement
    • Helping coordinate and develop content such as case studies, blog posts, and email copy
    • Researching industry trends and competitive activity to inform strategic direction
    • Utilizing analytics tools to track campaign performance and contribute to reporting

    Behavioral

    Demonstrate collaboration, initiative, and communication in all marketing interactions, requiring a variety of behaviors that may include:

    • Building strong working relationships with internal teams, service lines, and business developers
    • Serving as a liaison between marketing and internal departments to ensure alignment
    • Participating in team brainstorming, project coordination, and marketing meetings
    • Communicating clearly, accepting feedback, and maintaining professionalism in fast-paced settings
    • Demonstrating adaptability and accountability in campaign execution

    Non-Charge

    Contribute to the growth and innovation of the marketing team beyond day-to-day responsibilities, requiring a variety of efforts that may include:

    • Participating in internal process improvements and team collaboration initiatives
    • Representing the firm at industry events and firm-sponsored programs
    • Supporting cross-training and documentation efforts to improve marketing operations
    • Assisting with internal communications and culture-building efforts when needed

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