Location: Portland, OR Hybrid in office; reporting onsite 3-days/week
SMITH Optics is looking for a passionate, organized, and consumer-minded marketer for the role of Junior Marketing Manager, Eyewear North America.
This role will support the execution of integrated marketing initiatives across the Smith eyewear portfolio, including Smith prescription and Suncloud, with a primary focus on the North American market. Reporting into the Senior Eyewear Marketing Manager, this position plays a critical role in bringing category campaigns, product launches, retail activations, athlete initiatives, and go-to-market plans to life across wholesale and DTC channels. The Jr Marketing Manager will work cross-functionally with Product, Sales, GTM, Creative, E-commerce, Sports Marketing, and external agency partners to ensure projects are delivered on time, on brand, and aligned to business objectives. The ideal candidate is highly organized, collaborative, detail-oriented, and eager to grow within a fast-paced outdoor and lifestyle-brand environment. They have strong project management capabilities, a passion for storytelling and culture, and a desire to learn the full marketing ecosystem from product positioning through execution.
Essential Job Duties
Campaign & Marketing Execution
Support the execution of integrated marketing campaigns across product launches, seasonal storytelling, and brand initiatives
Assist in coordinating campaign timelines, deliverables, and cross-functional communication to ensure successful launches
Help manage briefing processes with internal Creative teams and external partners
Support development of marketing assets across digital, retail, social, events, PR, and wholesale channels
Ensure brand consistency across all touchpoints and executions
North America Go-To-Market Support
Day-to-day marketing point of contact for the North American commercial team
Support the Senior Eyewear Marketing Manager and GTM teams to ensure successful North American launch execution across wholesale and DTC channels
Coordinate seasonal sell-in and sell-through support materials for key accounts and sales teams
Support execution for eyewear category for regional events, activations, athlete appearances, and community initiatives
Product & Category Support
Support Senior Marketing Manager in the collaboration on the master plan process including consumer information, internal presentations, and marketing recaps
Assist in gathering market, consumer, and competitive insights to help inform marketing strategies and positioning
Help maintain product calendars, campaign trackers, and category marketing documentation
Become knowledgeable on key product technologies, franchises, and category stories
Operations & Project Management
Manage Asana tasks and internal project status updates & communication
Assist in budget tracking, invoice management, and agency coordination
Support organization and logistics for sales meetings, trade shows, media events, and athlete activations
Perform other duties and responsibilities as directed by the Senior Eyewear Marketing Manager or Head of Marketing
Qualifications
Bachelor's Degree in Marketing, Business, Communications, or related field
2-4 years of marketing experience within outdoor, sports, lifestyle, fashion, or consumer goods industries
Experience in the eyewear industry a plus
Passion for the outdoor industry and/or Fishing, Bike, Running, or Outdoor culture
Strong organizational and project management skills with high attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Strong communication and collaboration skills across teams and stakeholders
Creative thinker with an understanding of brand storytelling and consumer marketing
Experience with Microsoft Office Suite and familiarity with project management tools required
Experience with Adobe Creative Suite, Asana, Shopify, or social/content platforms is a plus
Willingness to travel domestically for events, sales meetings, and activations
This role is a hybrid position in Portland, OR; reporting onsite 3-days/week*