Role: Journey Orchestration Manager
Duration: 6 months +
Location: 2 Biscayne Blvd, Miami, FL 33131
Onsite M-Th, remote Fridays
End Client : Royal Caribbean Cruises Cruises
VIsa : USC and GC (Genuine Copy only)
Position Summary
The Lead, Journey Orchestration resource is a hands-on individual contributor responsible for executing and operationalizing enterprise journey orchestration and personalization strategy, with an initial focus on commercial and
transactional email. This role partners closely with senior product leadership, CRM strategy, engineering, and analytics teams to translate enterprise vision into delivery-ready requirements, orchestrated journeys, and measurable
outcomes.
Key Responsibilities
Journey Orchestration & Execution
Plan and support execution of enterprise journey orchestration strategy across commercial and transactional email channels
Design, build, and optimize lifecycle journeys within Salesforce Marketing Cloud, Adobe Target and similar platforms
Ensure coordinated sequencing, suppression, and prioritization across communications and participate in designing governance structure
Support expansion to additional channels over time (SMS, push, app, web)
Delivery & Backlog Support
Translate strategic direction into clear requirements, user stories, acceptance criteria and high-level technical diagrams
Support a prioritized backlog aligned to enterprise personalization goals
Partner with developers during agile delivery to clarify scope and unblock execution
Review and prioritize defects, enhancements, and optimization opportunities
Cross-Functional Collaboration
Work closely with product, CRM, engineering, analytics, and data teams
Coordinate dependencies across MarTech platforms and data pipelines
Provide clear status updates, risks, and recommendations to product leadership
Optimization & Enablement
Partner with analytics teams to review journey performance and delivery health
Identify opportunities for testing, optimization, and incremental personalization
Contribute to documentation, standards, and Centers of Excellence enablement
Qualifications
3 5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration
Hands-on experience with Salesforce Marketing Cloud or comparable platforms
Strong understanding of customer lifecycle communications and data-driven personalization
Experience working in agile, cross-functional delivery environments
Role Scope
This is an execution-focused lead role supporting enterprise strategy owned by senior product leadership. The role does not include people management, budget ownership, or enterprise roadmap approval.