Journey Architect, Customer Experience - AWS Integrated Demand Center
Amazon.com Inc
- Seattle, WA
- 10 days ago
Highlights
You"ll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services. Journey Strategy & Framework Support: Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
Description
AWS Marketing is seeking a talented Journey Architect to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You"ll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services.
Key job responsibilities
Technical Implementation & Operations (Primary Focus)
- Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
- Build and configure journey orchestration workflows, segmentation logic, and personalization rules
- Execute technical implementations based on journey frameworks and requirements from Digital Strategists
- Implement shared foundations approach to enable scalable, reusable journey components
- Ensure data integrity and proper integration across marketing technology stack
- Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
- Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support:
- Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
- Provide technical feasibility and best practice input during journey design workshops and planning sessions
- Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
- Support the development of next best action and next best content recommendation strategies
- Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross-Functional Collaboration:
- Partner with CX team on customer journey progression metrics and reporting
- Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
- Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
- Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
- Present technical implementations and results to stakeholders
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles