The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Go-to-Market Leadership
Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.
Incentive Direction & Analysis
Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.
Marketing Collaboration & Execution
Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.
Key Deliverables:
Monthly Go-to-Market Deck
Cross team collaboration with Brand Managers related to incentive direction and comms
Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
Purchase Order Reviews
Cross-Functional Partners Engagement:
Drive Days/Training
Advertising
PR
Experiential
Auto Shows
BC/Field Staff
Global Team
Agency Partners
Basic Requirements:
Bachelor's Degree in Business Administration, Marketing, or related field
Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences
Preferred Requirements:
MBA
Global marketing experience would be a bonus