Internal Communications Strategic Partner

Duties and Responsibilities

Essential Functions:

• Advances WellSpan's strategic plan by developing best-in-class internal communication approaches that drive alignment, pride, trust and ownership in the mission, vision, values and strategic priorities of the organization.
• Provides strategic internal communications counsel to regional, medical group and business support executives. Identifies priorities, develops internal communications plans and drives measurable results in internal alignment, pride, trust and ownership leading to higher engagement.
• Develops a deep understanding of all internal audiences and how to most effectively connect with them through executive communications, storytelling, internal news, events and other communication activities
• Crafts high impact internal communications that engages both the hearts and minds of internal audiences. Examples include feature stories, speeches, newsletter articles, blog posts, and presentations. Leverage technology and artificial intelligence for consistent messaging and style appropriate for the various channels.
• Develops metrics for all communication plans, contributes to function's dashboards and embraces evidence-based communication planning.
• Works collaboratively with Marketing & Patient Communications, Public Relations and Creative Services to deliver high impact integrated plans.
• Regularly scans internal and external environment for best practices and opportunities; manages issues and opportunities impacting the system's reputation and brand.
• Ensures compliance with WellSpan brand identity and nomenclature standards across all services, physician practices and facilities within local system of care, as well as Marketing and Communications.
• Responsible for photography and videography of system functions and other related activities.
• Serves as a role model and coach to internal communications specialists and oversight on tactical execution.

Common Expectations:

• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.

Travel Requirements:

• Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.