The Integrated Media Manager owns full-funnel media strategies that build brand awareness and drive customer acquisition and retention across scaling markets as we launch and scale autonomous ride-hailing in new and existing markets. Sitting within the Brand & New Markets team, this role encompasses communications strategy, investment planning, agency governance, and campaign execution to ensure initiatives directly support business and marketing objectives.
About the TeamThe Zoox Communications team brings Zoox s mission, strategy, and values to life through clear, consistent, and engaging communications and programs. We embrace telling compelling stories through high-quality content and community engagement. Our process is collaborative and creative. We are growing a team of exceptional people to help bring Zoox to the world!
We are inventors, builders, and doers, passionate and purposeful in the work we do. We have a once-in-a-century opportunity to reinvent personal transportation and we need your help. At Zoox, you ll find a creative, collaborative environment where great ideas thrive and where everyone is driven by the same big purpose.
Key Responsibilities
Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential and influencer marketing, that support market launches and ongoing growth.
- Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns align with business objectives, launch timelines and media efficiencies.
- Partner closely with Brand, Creative, Product Marketing, and Analytics teams, and external media and creative agencies, to ensure media plans reflect overall GTM strategies and creative requirements.
- Track cross-channel performance metrics against business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance.
- Manage multi-million dollar media budgets, ensuring maximum ROI, precise delivery tracking, and monthly reconciliation across active markets.
Skills & Experience
- Bachelor s degree in Marketing, Business, Communications, or a related field.
- 6 8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million dollar budgets in-house at a technology, mobility, automotive, or consumer brand, or at a leading media agency.
- Experienced in driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.
- Deep familiarity across the modern media stack: programmatic display/video, CTV/OTT, paid social platforms, audio, linear, search, and high-impact OOH.
- Comfortable working with media measurement frameworks (MMM, MTA, brand lift studies, incremental lift testing) and partnering with data science teams to prove media ROI.
- Strong analytical thinking paired with sharp creative instincts.
- Highly motivated and proactive, capable of operating with high autonomy in a dynamic, fast-paced environment.
Preferred Qualifications
Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.
- Familiarity with reporting and data visualization tools (e.g., Tableau, Looker, GA4).
- Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.
- Genuine interest in autonomous vehicles and the future of transportation.