Integrated Media Manager

The Role

The Integrated Media Manager owns full-funnel media strategies that build brand awareness and drive customer acquisition and retention across scaling markets as autonomous ride-hailing launches and expands in new and existing markets.

Sitting within the Brand & New Markets team, this role encompasses communications strategy, investment planning, agency governance, and campaign execution to ensure initiatives directly support business and marketing objectives.

About the Team

The Communications team brings the company s mission, strategy, and values to life through clear, consistent, and engaging communications and programs. The team focuses on telling compelling stories through high-quality content and community engagement. The process is collaborative and creative.

The team is made up of inventors, builders, and doers who are passionate and purposeful in their work. This is an opportunity to help reinvent personal transportation in a creative, collaborative environment where great ideas thrive.

Key Responsibilities

• Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential, and influencer marketing that support market launches and ongoing growth.

• Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns align with business objectives, launch timelines, and media efficiencies.

• Partner closely with Brand, Creative, Product Marketing, and Analytics teams, as well as external media and creative agencies, to ensure media plans reflect overall GTM strategies and creative requirements.

• Track cross-channel performance metrics against business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance.

• Manage multi-million-dollar media budgets, ensuring maximum ROI, precise delivery tracking, and monthly reconciliation across active markets.

Skills & Experience

• Bachelor s degree in Marketing, Business, Communications, or a related field.

• 6 8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million-dollar budgets, either in-house at a technology, mobility, automotive, or consumer brand or at a leading media agency.

• Experience driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.

• Deep familiarity across the modern media stack, including programmatic display/video, CTV/OTT, paid social platforms, audio, linear, search, and high-impact OOH.

• Comfortable working with media measurement frameworks, including MMM, MTA, brand lift studies, and incremental lift testing, and partnering with data science teams to prove media ROI.

• Strong analytical thinking paired with sharp creative instincts.

• Highly motivated and proactive, with the ability to operate autonomously in a dynamic, fast-paced environment.

Preferred Qualifications

• Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.

• Familiarity with reporting and data visualization tools such as Tableau, Looker, and GA4.

• Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.

• Genuine interest in autonomous vehicles and the future of transportation.