The Integrated Marketing Specialist supports the development and execution of integrated marketing programs that drive awareness, engagement, and growth with targeted PIP Global Safety markets. This role serves as a critical link between Vertical Marketing, Marketing Communications, Product Management, Product Marketing, Design and Sales, helping execute campaigns, events, communications, and content that support strategic business objectives.
Vertical Marketing Support
- Assist in the execution of vertical marketing plans and campaigns aligned with annual business objectives.
- Help the Vertical Marketing team with campaign coordination, creative workflow management, content deployment, project tracking, and reporting.
- Support development of industry-specific marketing content, messaging, and promotional programs.
- Help develop customer personas and audience segmentation.
- Coordinate requests from the Product Management, Sales, and Marketing teams.
- Assist in creating sales tools, presentations, sell sheets, case studies, and customer-facing resources.
- Support vertical thought leadership initiatives and industry awareness programs.
Events & Tradeshow Support
- Support planning and execution of national trade shows, customer events, sales meetings, and industry conferences.
- Coordinate event logistics including vendor management, asset shipments, inventory, travel arrangements, booth setup, and event schedules.
- Maintain event timelines, project plans, and budget tracking documents.
- Manage event-related communications and creative requests.
- Coordinate post-event reporting, lead management, and follow-up activities.
- Assist with maintaining tradeshow assets, promotional materials, and inventory records.
Marketing Communications
- Coordinate development and deployment of marketing communications across email, digital, social media, web, and print channels.
- Manage project requests with creative, digital, and content teams to ensure timely execution.
- Support campaign execution, scheduling, and performance tracking.
- Assist with development of:
- Email campaigns
- Promotional materials
- Event communications
- Landing pages and microsites
- Sales collateral
- Digital marketing content
- Ensure consistent brand messaging, visual identity, and tone across all marketing touchpoints.
- Help manage internal communications related to campaigns, events, and marketing initiatives.
Project Management & Reporting
- Manage multiple concurrent projects while maintaining quality and meeting deadlines.
- Track campaign, event, and program performance metrics.
- Compile marketing reports and provide insights and recommendations.
- Maintain marketing calendars, project trackers, and workflow systems.
- Support budget tracking, invoice processing, and vendor coordination.
- Assist with CRM and lead-management activities following campaigns and events.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
- 3-5 years of experience in marketing, marketing communications, event marketing, or related field.
- Experience supporting B2B marketing programs preferred.
- Experience with trade shows, customer events, and campaign execution preferred.
- Industrial, manufacturing, safety, or distribution market experience is a plus.