JOB DESCRIPTION:
Our client is looking for an Integrated Marketing Coordinator to join their tight-knit and collaborative team. This position is an ideal role for an individual seeking to develop a diverse range of retail merchandising and marketing skillsets, as well as digital marketing operations that support their Retail and Wholesale channels.
POSITION SUMMARY:
The Integrated Marketing Coordinator is a pivotal role driving the success of our dynamic merchandising and marketing initiatives across multiple channels. This position is project management-focused and demands exceptional organizational skills, a keen eye for detail, and a passion for coordinating in-store merchandising, digital marketing campaigns, and trade show execution.
DUTIES & RESPONSIBILITIES:
- Merchandising
- Develop, coordinate and execute package development
- Support outside parties in developing merchandising P.O.P.
- Quoting and developing fixtures with outside manufacturers
- Track all projects to completion and support timely delivery
- Marketing
- Keep imagery up-to-date for online marketing operations
- Maintain digital integrity for our customers websites
- Develop, launch and track online marketing initiatives
- Help develop our digital presence for our growing Wholesale Channel
- Tradeshow
- Plan and coordinate tradeshow events between the Marketing, Product Management and Sales teams
- Maintain Dropship Books for each show season
- Ensure all literature and materials arrive in a timely manner
- Develop a metrics reporting on show activities
REQUIREMENTS:
- Background in marketing, with design experience a plus
- 1-3 years of Marketing, Merchandising or design-related experience
- Strong written and verbal communication skills
- Attentiveness to details and strong organizational skills
- Familiarity with Adobe design software is a strong plus
- Self-motivated to drive projects as independently as possible
- On-site regular attendance
ADDITIONAL:
- Willing to periodically travel (2-4 weeks a year)
- Open to constant learning and refinement of skills
EDUCATION:
- BS/BA in Marketing, Marketing Communications or Design