Insurance Sales Trainer

Sales Manager & Insurance Sales Trainer

Farmers Insurance District 05 The Wine Country District

Location: District Office, 3859 Montgomery Dr., Santa Rosa, CA 95405 Schedule: Full-time or part-time Compensation: Base salary plus commission, dependent on experience

About Us

The Wine Country District is a growing team of Farmers Insurance agents serving communities across Sonoma County. We build agents who build lasting businesses, and we invest in the people who help them get there. We're looking for a seasoned sales leader to join our district office and shape the next generation of agents.

The Role

As our Sales Manager and Trainer, you'll lead a group of associate agents from their first day to their first milestones and beyond. You'll teach product, sharpen sales skills, and coach each person toward a confident, consistent practice. This is a hands-on leadership role for someone who loves seeing others succeed and knows how to turn potential into production.

Salary Range: $23.00 - $25.00 per hour

Hourly Base Salary + Commission

Mon-Fri Schedule

Responsibilities

What You'll Do

Lead, coach, and develop a team of associate agents

Deliver training on Farmers products, including auto, home, life, and commercial lines

Teach the full sales process: prospecting, needs-based conversations, quoting, closing, and retention

Run regular training sessions, role-plays, and one-on-one coaching

Set goals with each agent, track activity and results, and help them stay on course

Partner with district leadership on onboarding, agent development, and team growth

Help build a team culture that's supportive, accountable, and focused on results

Farmers Insurance experience preferred.

What We're Looking For

Proven success in insurance or financial services sales

Experienced in training, coaching, or managing sales professionals

Farmers Insurance experience strongly preferred

Solid working knowledge of personal and commercial insurance products

Active California Property & Casualty and/or Life & Health license, or willingness to obtain

Clear, engaging communicator who leads by example

Organized and self-directed, with a genuine interest in helping others grow

What We Offer

Base salary plus commission, with pay based on your experience

Flexibility to work full-time or part-time

A visible leadership role in a district that's actively growing

The support and resources of one of America's leading insurance brands

A team that values mentorship, collaboration, and the people behind the numbers

Ready to Lead?

If you're a sales leader who finds real satisfaction in building others up, we'd love to meet you. Send your resume and a short note about your leadership experience to mrossi1@farmersagent.com

Farmers Insurance District 05 is an equal opportunity employer.