Highlights
Youll work closely with engineers, designers, and product managers to understand what youre writing about, and with editors, graphic designers, legal reviewers, and other writers to make sure what ships is excellent. That means working at the intersection of writing craft and content design, moving between big-picture decisions about structure and organization and the close work of getting sentences exactly right.
Numbers & Facts
| Location | Cupertino, CA |
| Industry | Computer/IT Services |
| Company Size | 10,000 employees or more |
| Year Founded | 1976 |
| Website | https://www.apple.com/jobs |
Description
Apples Instructional Products team helps people discover what their Apple products can do and how to use them. We create the Tips app, user guides, and instructional content that reaches millions of users. Your ideas will shape how users understand and engage with Apple's innovative features and capabilities. Instructional Products is seeking an Instructional Designer to develop customer-facing materials for software, hardware, and services products. At the core of the work, our Instructional Designers figure out what users need to know, decide the best way to present that information, then execute their plan with precision. That means working at the intersection of writing craft and content design, moving between big-picture decisions about structure and organization and the close work of getting sentences exactly right.
The role spans a wide range of products, formats, and release cycles, which requires frequent context-switching and shifting priorities. Youll work closely with engineers, designers, and product managers to understand what youre writing about, and with editors, graphic designers, legal reviewers, and other writers to make sure what ships is excellent.
AI is part of how this team works - not as a shortcut, but as a tool thats actively changing whats possible in content work. Were looking for people who will keep pushing on what's possible.Design and write instructional content for Apple software, hardware, and services. Analyze user goals to determine what to include, how to sequence it, and what to leave out. Use data to identify gaps, prioritize work, and measure impact. Work closely with cross-functional partners to deeply understand the products youre documenting. Manage content across multiple products and release schedules, adapting when priorities or product details change. Incorporate AI tools throughout your workflow - from research and drafting to review and delivery. Evaluate and propose alternative approaches to displaying content when the standard format isnt the right solution. A love for words and language, with strong opinions about style, grammar, tone, and voice. Background in technical writing, instructional design, education, or a related field. Ability to break down complex features or procedures into clear, sequenced steps. Experience using data to make informed content decisions. Able to manage work across multiple concurrent projects with overlapping timelines.Curiosity about AI tools and how theyre changing content work. Comfortable working across disciplines to create shared deliverables. Experience in information design, UX, or prototyping - thinking about layout, interaction, or format as part of the solution, not just the content.
About Company
We bring amazing people together to make amazing things happen.
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
About Apple
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.