Inside Sales / Front Counter Representative

About OK Industrial

OK Industrial is a fourth-generation, family-owned industrial distributor serving businesses and communities across Michigan’s Upper Peninsula and northern Wisconsin. We supply a broad range of products, including tools, cutting tools, abrasives, hydraulics, fasteners, welding supplies, safety products, and more.

Position Summary

The Inside Sales / Counter Sales Representative helps customers find the products and solutions they need while supporting accurate, timely order fulfillment. This role serves as a key point of contact for walk-in customers and customers reaching us by phone or email. The representative works closely with outside sales, warehouse, logistics, and inventory teams to deliver dependable service and support OK Industrial’s sales goals.

Key Responsibilities

• Welcome walk-in customers, understand their needs, and recommend appropriate products.
• Respond promptly and professionally to customer inquiries by phone and email.
• Enter customer orders accurately, confirm product availability, and provide order status updates.
• Prepare clear, accurate quotations and follow up with customers on open quotes.
• Build customer relationships through reliable service, product recommendations, and timely follow-through.
• Help resolve order, product, and service concerns by coordinating with the appropriate team members.
• Develop working knowledge of OK Industrial’s products, vendors, and services.
• Coordinate with outside sales, purchasing, warehouse, logistics, and inventory staff to support customer needs and order fulfillment.
• Maintain accurate customer, order, quotation, and sales activity records.
• Share customer feedback, quoting trends, and potential sales opportunities with the team.
• Keep the counter and showroom organized and professional.
• Grow OK Industrials sales and market share

Qualifications

• Strong customer service, communication, and interpersonal skills.
• Attention to detail and the ability to manage multiple requests in a busy environment.
• Strong organizational and problem-solving skills.
• Basic computer skills and the ability to learn order-entry and inventory systems.
• A dependable, team-oriented approach and willingness to learn.
• Previous experience in sales, customer service, retail, or order processing is preferred.
• Experience with industrial products, CRM software, or order management systems is an advantage.

What Success Looks Like

Success means processing orders and quotations accurately, communicating clearly, and following through on customer requests. It also means building customer relationships that earn trust and give customers a reason to return to OK Industrial again and again. A successful representative develops product knowledge, looks for ways to solve customer problems, and contributes to growing sales and market share.

OK Industrial Supply, Inc. is a leading independent distributor based in Ishpeming, Michigan, proudly serving the Upper Peninsula and beyond. Originally founded in 1932 to support the emerging automotive and equipment industries, the company has evolved to primarily serve the industrial and heavy-duty sectors.

We specialize in delivering a comprehensive range of industrial products and services that support manufacturing, construction, maintenance, and repair operations. Our mission is to be the most responsive, trustworthy, and dependable partner in the industrial supply space—offering tailored support and a wide selection of high-quality products.