At James Moore & Co., we’re excited to add an Industry Marketing Specialist to our growing marketing team. We’re looking for a creative, results-driven marketing professional who enjoys turning industry insights into engaging campaigns, compelling content, and meaningful business opportunities.
In this role, you’ll support our Construction, Government, Healthcare, and Higher Education & Collegiate Athletics industry teams by executing targeted marketing strategies that strengthen our market presence and drive growth. Working closely with industry leaders, subject matter experts, and business development professionals, you’ll bring marketing plans to life through multi-channel campaigns, thought leadership, events, and sales enablement initiatives.
This is a hands-on role for someone who enjoys variety, thrives on collaboration, and can manage multiple priorities while maintaining a strong focus on results. You'll also leverage AI-powered tools to streamline content creation, improve efficiency, and deliver high-quality marketing materials across multiple channels.
This is a remote position, with preference given to candidates located in the southeastern United States. Work hours will be in the eastern time zone.
As the Industry Marketing Specialist, you will have the opportunity to:
Industry Marketing Strategy & Execution
- Execute marketing plans for assigned industries, developing calendars, deliverables, and timelines to keep initiatives on track.
- Serve as the primary marketing contact for industry teams, building strong relationships with practice leaders and subject matter experts.
- Contribute industry insights, competitive intelligence, and performance results to support marketing planning.
- Manage marketing requests and priorities while ensuring alignment with established strategies and goals.
Campaign Development & Execution
- Develop and execute integrated marketing campaigns across email, digital, content, social media, and event channels.
- Create and launch campaign materials, including emails, landing pages, forms, and promotional content.
- Coordinate with marketing operations, creative teams, and external partners to deliver campaigns on time.
- Focus on campaigns that build brand awareness, generate qualified leads, and support business development opportunities.
Content Creation & Thought Leadership
- Develop engaging, industry-specific content, including articles, whitepapers, newsletters, case studies, social media posts, and marketing collateral.
- Collaborate with subject matter experts to translate complex accounting, tax, and advisory topics into clear, compelling content.
- Leverage AI-powered content and design tools to improve efficiency while maintaining brand voice, accuracy, and quality.
- Contribute relevant industry topics and trends to the Firm's editorial calendar.
- Support social media content and account management for industry leaders and practice groups, including LinkedIn.
Events, Sponsorships & Speaking Opportunities
- Identify and evaluate industry conferences, association partnerships, sponsorships, and networking opportunities.
- Research and secure speaking engagements, panel discussions, and webinar opportunities for Firm leaders and subject matter experts.
- Develop promotional campaigns for Firm-hosted webinars and industry events, including audience engagement and post-event follow-up.
- Partner with internal teams to coordinate event logistics, registration, vendors, and deadlines.
- Attend industry events as needed to represent the Firm and gather market insights.
Business Development & Sales Enablement
- Partner with our business development professionals to create marketing materials that support prospective client outreach and relationship building.
- Develop and maintain industry case studies, credentials, differentiators, and other sales enablement resources.
- Create industry-specific messaging, talking points, and materials that communicate the Firm's expertise and value.
- Support proposal development by providing relevant industry content and marketing collateral.
Market Research & Performance Analysis
- Monitor industry trends, regulatory developments, competitor activity, and evolving client needs.
- Gather insights from industry leaders, client conversations, and events to identify new marketing opportunities.
- Track and analyze campaign, content, and event performance, including engagement, lead generation, and pipeline contribution.
- Share results and recommend improvements to maximize marketing effectiveness and return on investment.
AI-Enabled Marketing & Collaboration
- Use AI-powered tools to streamline marketing workflows, accelerate content development, and improve productivity.
- Review and refine AI-generated materials to ensure accuracy, consistency, and alignment with Firm standards.
- Identify opportunities to improve marketing processes through automation and emerging technologies.
- Collaborate across marketing, business development, and industry teams to execute initiatives and achieve shared goals.
- Maintain confidentiality and follow Firm guidelines when using AI tools and handling client information.
The successful candidate will bring:
- 3–5+ years of experience in B2B marketing, industry or vertical marketing, or professional services marketing.
- Demonstrated experience executing multi-channel campaigns from plan through reporting.
- Hands-on experience with marketing automation and CRM platforms; HubSpot preferred.
- Experience working directly with subject matter experts or senior stakeholders to develop content.
- Working familiarity with current AI content tools and the judgment to evaluate which tool fits a given task.
- Proficient with Microsoft Office Suite or related software.
- A valid driver's license, acceptable driving record, and ability to travel as needed for business-related events and activities.
Experience We Will Value:
- Bachelor’s degree in marketing, communications, business, or equivalent experience.
- Experience in professional services, accounting, or another expertise-led industry.
- Familiarity with one or more of the Firm’s priority industries.
- Experience sourcing and securing speaking engagements or association partnerships.
- Experience supporting business development through case studies, proof points, or pursuit materials.
- Track record of applying generative AI tools to marketing production.
As an Employee of James Moore, you can expect:
- A career with room to keep growing. Competitive compensation along with opportunities for continued professional development, training, and career advancement.
- Flexibility in how work fits into your life. Flexible schedule options, paid parental leave, and a summer schedule.
- Time away that we expect you to actually use. Flexible PTO with a minimum expectation of at least two weeks away from work each year, including one consecutive week.
- Meaningful time to recharge. Twelve paid holidays, including a full week of winter break in December.
- Strong health coverage. Two comprehensive healthcare options, along with dental and vision insurance for full-time employees.
- A meaningful retirement contribution. James Moore contributes 4–5% annually to your 401(k), regardless of your personal contribution.
Start the conversation by applying here: https://careers.jmco.com/
For more information about our firm, please visit: https://www.jmco.com/
Additional Important Information:
James Moore & Co., CPAs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
All offers are contingent on the satisfactory outcome of a background check including a criminal record check, reference check, credit check, valid driver’s license check, a valid driver's license and acceptable driving record are required, and employment and education verifications.
Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.
We do not accept unsolicited resumes from third-party recruiters or agencies. Any resumes submitted without a prior agreement will be considered property of James Moore & Co., and we will not be responsible for any fees or obligations related to such submissions.