Position Summary
Always Best Care Senior Services is seeking an energetic, relationship-driven Marketer to increase brand awareness, generate qualified referrals, and strengthen relationships throughout the community. This individual will represent the company professionally while developing strategic partnerships with healthcare providers, senior living communities, hospitals, rehabilitation centers, physician offices, and other referral sources. The ideal candidate is self-motivated, organized, and passionate about serving seniors and their families.
Essential Responsibilities
Develop and maintain relationships with referral partners, including:
- Hospitals
- Skilled nursing facilities
- Rehabilitation centers
- Assisted living and independent living communities
- Home health agencies
- Hospice providers
- Physicians and medical practices
- Social workers and case managers
- Conduct regular in-person visits to referral sources to educate them on Always Best Care services.
- Identify and develop new business opportunities within the local community.
- Plan and attend networking events, health fairs, senior expos, chamber events, and community outreach activities.
- Coordinate educational presentations and lunch-and-learn events.
- Manage and maintain marketing materials, brochures, promotional items, and community resources.
- Track marketing activities, referral sources, and sales performance using CRM software.
- Collaborate with the operations team to ensure excellent customer service and smooth client transitions.
- Monitor competitors and identify opportunities to expand market share.
- Meet established referral and revenue growth goals.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field preferred.
- Minimum of 2 years of marketing, business development, healthcare sales, or community relations experience.
- Experience in home care, senior services, healthcare, or related industries preferred.
- Strong networking and relationship-building skills.
- Excellent verbal and written communication skills.
- Comfortable with public speaking and presentations.
- Proficient with Microsoft Office, CRM systems, and social media platforms.
- Valid driver's license, reliable transportation, and willingness to travel locally.
- Skills & Competencies
- Exceptional interpersonal skills
- Professional appearance and demeanor
- Strong organizational and time management abilities
- Self-starter with the ability to work independently
- Goal-oriented with a positive attitude
- Problem-solving and critical thinking skills
- Customer service focused
- Ability to multitask in a fast-paced environment
- Physical Requirements
- Frequent local travel (San Antonio)
- Ability to lift and carry marketing materials up to 25 pounds
- Standing and walking during community events and presentations
Benefits
Competitive salary
Performance-based bonuses
Paid time off
Health benefits (if applicable)
Mileage reimbursement
Ongoing training and professional development
About Always Best Care Senior Services
Always Best Care Senior Services is committed to providing compassionate, personalized in-home care and senior living referral services that help seniors maintain their independence and quality of life. We value integrity, compassion, excellence, and teamwork while making a meaningful difference in the lives of the clients and families we serve.
SEND YOUR RESUME TO: xthomas@abc-seniors.com