Hurst-Euless-Bedford ISD

Hurst-Euless-Bedford ISD - Public Relations & Marketing Specialist

Public Relations & Marketing Specialist

Hurst-Euless-Bedford ISD

1849 Central Drive

Bedford , TX 76022

Administrator - Specialist

Job Number 0000765386

Start Date 09/14/2026

Open Date 08/14/2026

Closing Date 08/28/2026

Primary Purpose:

Every day in HEB ISD, lives are changed. Students discover passions, teachers inspire futures, counselors provide support, campuses celebrate achievements, and students accomplish incredible things. Most of these moments happen quietly, without headlines or recognition.

That's where you come in.

As the Public Relations & Marketing Specialist, you'll uncover the stories that deserve to be told and bring them to life through video, photography, graphic design, social media, websites, and strategic communications. Your work helps inform, inspire, celebrate, and strengthen the connection between HEB ISD and the communities we serve.

You'll work directly with the Coordinator of Public Relations & Marketing. Their job isn't to micromanage you. It's to coach you, challenge you, remove roadblocks, celebrate your wins, and help you create work that makes people stop, watch, and remember HEB ISD. You'll also collaborate with principals, teachers, district leaders, students, and community partners to tell stories that matter and showcase the impact of public education.

Qualifications:

You are someone who…

• Notices stories that others walk past.
• Solves problems with creativity and confidence.
• Communicates clearly through words, visuals, and relationships.
• Thrives in fast-paced environments where priorities can shift.
• Pays attention to the details because you know they shape the final product.
• Continually learns new tools, technologies, and creative techniques.
• Believes that great storytelling starts with listening.
• Excels at providing an exemplary customer experience

The Kind of Person Who Thrives Here:

You're naturally curious and enjoy discovering stories others might overlook. You take initiative, think creatively, and look for opportunities to make every project stronger. You understand that details matter, collaboration leads to better ideas, and flexibility is part of the creative process. Most importantly, you believe storytelling has the power to connect people, celebrate success, and strengthen an entire community.

Experience:

We're looking for someone with experience in:

• Video production and editing experience required
• Social media experience required
• Website & accessibility experience preferred
• One to three years of experience in communications, marketing, or related fields is preferred
• Alternatives, as determined by the District

Experience working in education is a plus, but a passion for telling meaningful stories matters just as much.

Major Responsibilities and Duties:

Video & Graphic Design

Tell stories that people remember.

Whether you're filming in a Pre-K classroom, producing a districtwide campaign, photographing Friday night lights, or creating graphics for Convocation, your work will help people experience HEB ISD long before they ever walk through our doors. You'll transform everyday moments into stories worth sharing.

• Assist with the creation of videos, electronic and print publications, graphics, and other marketing materials that support district goals.
• Manage creative projects from concept through completion, including research, planning, design, implementation, and evaluation.
• Capture photography, video, and stories from campuses, district events, and community activities.
• Edit photographs and video for use across district communication platforms.
• Collaborate with principals, teachers, district departments, and staff to identify and share compelling stories.
• Coordinate with outside vendors, including graphic designers, printers, photographers, and videographers, as approved.

Website & Social Media

Every click tells a story.

For many families, the first interaction they have with HEB ISD happens online. Whether they're visiting our website, scrolling through social media, or watching a video, they're forming an impression of our district. You'll help ensure every digital experience reflects the excellence, innovation, and sense of community that define HEB ISD.

• Assist with maintaining official district, department, and campus websites.
• Support campuses and departments through website training, troubleshooting, and account management.
• Assist with maintaining official district and campus social media platforms.
• Create and schedule engaging social media content that informs, celebrates, and connects our community.
• Review and manage website and social media requests submitted by employees and stakeholders.
• Ensure digital communications meet accessibility standards for all audiences.

General Public Relations & Marketing

No two days look the same, and that's exactly why this job is exciting.

One morning you might be filming kindergarten students discovering the joy of reading. That afternoon you could be interviewing a state champion. The next day you may be helping launch a districtwide initiative or supporting one of our largest community events.

You'll collaborate with departments, campuses, district leadership, students, families, and community partners to make sure the best stories don't go untold.

Because every story matters.

• Collaborate with department team members to support district communication goals.
• Participate in department initiatives including Wellbeing at Work, Student Ambassadors, Adopt-a-School, VIPS/Volunteers, Convocation, and other district events.
• Maintain consistent use of district and campus brand standards.
• Develop communication strategies that meet the needs of both internal and external audiences.
• Attend community meetings, activities, and special events in support of district goals.
• Stay current with industry trends through research, professional development, conferences, and training.
• Maintain confidentiality regarding district matters.
• Support district goals while following all district policies and procedures.
• Demonstrate professionalism, integrity, and ethical conduct.
• Successfully manage multiple projects simultaneously.
• Work effectively both independently and collaboratively.
• Seek continuous improvement in processes, creativity, and communication.
• Perform other duties as assigned.

Working Conditions:

Mental Demands/Physical Demands/Environmental Factors

This isn't a desk job.

It's a role for someone who loves being where the action is. You'll spend your time capturing the moments that define HEB ISD, from classrooms and cafeterias to football stadiums, auditoriums, and community events. You'll balance multiple projects, think on your feet, meet deadlines, and occasionally do whatever it takes to get the perfect shot. Because sometimes the most meaningful story happens after the event ends, and the best storytellers know it's worth staying a little longer. If you enjoy variety, creativity, and the excitement of never having the same day twice, you'll feel right at home.

Why HEB ISD?

At HEB ISD, we believe the best stories deserve to be told. We celebrate student success, recognize the incredible work of our employees, champion our campuses, and share the moments that make our district special. Every story we tell helps strengthen trust, build community, and showcase the impact of public education. If you're looking for a place where your creativity can make a lasting difference in the lives of students, staff, families, and our community, you'll find it here.

Ready to tell the next great story?

If you're passionate about storytelling, thrive in a creative and collaborative environment, and want your work to make a meaningful impact, we'd love to meet you. You'll have the opportunity to celebrate student success, recognize the incredible work of our employees, strengthen connections with our community, and help tell the stories that make our district extraordinary.

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