The success of the store is impacted by the Retail Manager's performance in the following key areas:Brand Ambassador – The Hourly Retail Manager is first and foremost an Ambassador of the Paula Deen brand and should fulfill his/her duties with a consistently positive attitude which conveys the essence of Southern Hospitality to our guests at all times. Store Systems & Processes – The Hourly Retail Manager strives to understand and utilize all existing store systems, including those associated with POS activity, receiving/processing incoming merchandise, visual display, in-store tracking of sales & inventory data, and digital communications.