Hotel Director of Marketing

Key Responsibilities Strategic Marketing & Leadership Develop and execute the annual property-level marketing plan, including pre-opening, relaunch, and reopening strategies that build brand awareness, generate demand, and drive revenue and market share. The Director of Marketing will lead the development and execution of a comprehensive property-level marketing strategy designed to build awareness, drive revenue, strengthen market position, and create meaningful connections with guests and the local community.

Property Description

Join the Team at FORTH Hotel and Club - Atlanta's Most Exciting Destination!
Step into the energy of Atlanta at FORTH Hotel and Club, where modern luxury meets creative spirit. Designed to bring people together, FORTH blends boutique hospitality with an elevated social experience-featuring stylish rooms, buzzing restaurants and bars, and a vibrant members' club that celebrates culture, community, and connection.

As part of our team, you'll have the chance to help shape a one-of-a-kind hotel experience in the heart of the city. If you're passionate about service, thrive in dynamic environments, and want to be part of something bold and new-this is where your next chapter begins.

Overview

About the Opportunity
Are you a creative, strategic marketing leader who knows how to bring a brand to life and turn compelling storytelling into measurable results? This is an opportunity to shape the marketing vision for a standout lifestyle hotel, leading the charge through pre-opening, relaunch, and beyond.

The Director of Marketing will lead the development and execution of a comprehensive property-level marketing strategy designed to build awareness, drive revenue, strengthen market position, and create meaningful connections with guests and the local community. From digital campaigns and social media to public relations, strategic partnerships, and on-property experiences, this role will help define how the property is experienced, discovered, and remembered.

Reporting to the Director of Sales & Marketing, this hands-on leadership position works closely with hotel operations, Food & Beverage, sales, revenue management, corporate partners, ownership, and external agencies to bring the property's vision to life. Success requires a proactive, collaborative leader who anticipates business needs, embraces innovation, and translates creative ideas into effective marketing strategies. Strong Food & Beverage marketing experience is a plus.

If you thrive at the intersection of creativity, hospitality, and commercial performance, this is your opportunity to make a lasting impact on a distinctive property.
Key ResponsibilitiesStrategic Marketing & Leadership

• Develop and execute the annual property-level marketing plan, including pre-opening, relaunch, and reopening strategies that build brand awareness, generate demand, and drive revenue and market share.
• Align marketing initiatives with property performance goals across all business segments, partnering with Sales, Revenue Management, Food & Beverage, and Operations to maximize impact.
• Collaborate with hotel leadership, corporate teams, ownership, and external partners to ensure marketing strategies support business priorities and brand objectives.
• Lead and manage branding, digital marketing, CRM, and public relations agencies, ensuring deliverables meet established goals, timelines, and ownership expectations.
• Take a proactive, solutions-oriented approach to identifying opportunities, addressing gaps, and continuously evolving marketing strategies.

Digital Marketing & Social Media

• Lead integrated digital marketing campaigns across paid media, SEO/SEM, social advertising, and other relevant channels, using performance data to optimize results and return on investment.
• Oversee property websites, CRM platforms, analytics, and digital content to strengthen the customer journey, increase engagement, and drive conversions.
• Develop and execute social media strategies, content calendars, and storytelling initiatives across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Leverage analytics, AI-driven marketing tools, emerging technologies, and industry trends to identify new opportunities and keep the property competitive in an evolving digital landscape.
• Monitor campaign performance and use insights to refine targeting, messaging, and channel strategy.

Brand Development, Partnerships & Experiences

• Establish and maintain a compelling, consistent brand identity across all marketing channels and guest touchpoints.
• Develop strategic partnerships with local businesses, community organizations, tourism boards, lifestyle brands, and global travel networks to expand reach and strengthen brand reputation.
• Partner with culinary, events, and operations teams to showcase signature dining experiences, on-property activations, seasonal programming, and lifestyle offerings.
• Translate the property's unique character, experiences, and offerings into engaging campaigns that resonate with hotel guests, local patrons, and destination