Healthcare Segment Marketing Manager

As the Healthcare Segment Marketing Manager, you will own the Healthcare segment marketing strategy and execution for the Americas, serving as the marketing lead for Rackspace’s corporate Healthcare narrative and ensuring consistency across regions in partnership with International Marketing.

This senior individual contributor translates business and sales priorities into integrated, account- and pipeline-focused marketing programs spanning ABM, field and executive engagement, digital, content, industry communities, and strategic alliances. The role partners closely with Sales and cross-functional Marketing teams to generate qualified demand, create and influence pipeline, accelerate priority accounts, and strengthen Rackspace’s position within the Healthcare market.

You will be responsible for strategy through execution and measurement, including messaging, budget management, agency and vendor oversight, performance optimization, and reporting on marketing contribution to business outcomes. 

• Excellence: Demonstrates strong ownership, accountability, and execution discipline, consistently translating strategy into high-quality programs and measurable business outcomes. 

• Customer-driven: Maintains a deep understanding of Healthcare customer priorities, buyer needs, and market dynamics, using those insights to develop relevant programs that strengthen engagement and support pipeline growth. 

• Expertise: Applies strong B2B marketing expertise across segment marketing, ABM, demand generation, field marketing, content, and partner activation, while continuously building knowledge of the Healthcare market and Rackspace solutions. 

• Agility: Operates effectively in a fast-changing, matrixed environment, adapting quickly to shifting business priorities while maintaining focus, sound judgment, and execution momentum. 

• Compassion: Builds trusted, collaborative relationships across Sales, Marketing, partners, agencies, and external communities, fostering productive working relationships even in complex or high-pressure situations. 

• Strategic Ownership: Operates as the Healthcare marketing owner, connecting business strategy, customer insight, sales priorities, and market opportunities into a clear marketing plan and making informed recommendations on priorities and investment. 

• Commercial & Pipeline Orientation: Maintains a strong focus on lead generation, account engagement, pipeline creation and influence, conversion, and ROI, using performance data to continuously optimize programs and marketing investment. 

• Executive & Stakeholder Management: Builds credibility with senior Sales, Marketing, partner, and business stakeholders; communicates clearly, manages competing priorities, and confidently provides marketing recommendations and direction. 

Key Responsibilities 

• Advanced understanding of B2B marketing strategy, demand generation, Account-Based Marketing (ABM), field marketing, customer lifecycle, and integrated campaign execution. 

• Strong understanding of the relationship between marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI. 

• Proven experience partnering with Sales leadership and working across cross-functional Marketing teams, including Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications. 

• Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies. 

• Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation. 

• Desired: Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations, including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities, or demonstrated ability to ramp quickly in complex, regulated industries. 

 Skills 

Experience and Education

• High School Diploma or regional equivalent required.
• Bachelor's Degree required, preferably in a field related to the role. At the manager's discretion, additional relevant experience may substitute for the degree requirement.
• 8 – 11 years of B2B marketing experience, with demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation.
• Proven track record of building and running integrated, omnichannel programs that generate qualified demand and create or influence pipeline.
• Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment.
• Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities.