Head of Social, Content, and Community

Michael Page International

New York, New York
8 days ago

$160,000–$190,000 Per Year
Full-time

Highlights

Collaborate with cross-functional stakeholders across Marketing, Influencer, PR, Consumer Engagement, Product Marketing, Commercial, and Customer Experience teams. Proficiency with content creation and editing tools, including Adobe Creative Suite, Canva, CapCut, and related platforms.

Numbers & Facts

Location	New York, New York
Job Type	Full-time
Industry	Staffing/Employment Agencies
Salary	$160,000–$190,000 Per Year
Company Size	10,000 employees or more
Website	https://www.michaelpage.ca/

Description

Lead Global Social Strategy For One Of Beauty's Fastest-Growing Brands

Our client is a globally recognized beauty brand inspired by Brazilian beauty rituals, warmth, and spirit.

Job Description

Strategic Leadership

Develop and execute a comprehensive global social media strategy aligned with business objectives.
Establish and evolve the brand's social presence across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
Identify opportunities to engage in cultural conversations and generate social-first brand moments.
Collaborate with cross-functional stakeholders across Marketing, Influencer, PR, Consumer Engagement, Product Marketing, Commercial, and Customer Experience teams.
Manage social budgets, agency relationships, and resource planning.

Content Strategy & Creation

Lead the development of engaging, innovative, and scalable content strategies.
Oversee editorial calendars and content planning across all social channels.
Direct content creation initiatives, including photo shoots, video production, and campaign development.
Integrate organic social, influencer marketing, paid media support, and user-generated content strategies.
Drive experimentation with emerging content formats, technologies, and platform features.

Community Engagement

Develop and execute strategies that foster meaningful audience engagement and brand advocacy.
Establish community management frameworks, response protocols, and brand voice guidelines.
Partner with customer engagement teams to strengthen consumer relationships and loyalty.
Monitor brand sentiment and address reputation management opportunities and challenges.
Lead social listening efforts to identify trends, consumer insights, and engagement opportunities.

Performance & Analytics

Define KPIs and measurement frameworks to evaluate social performance.
Leverage analytics and consumer insights to optimize content and platform strategies.
Implement testing and learning initiatives to drive continuous improvement.
Deliver regular performance updates and strategic recommendations to senior leadership.

Team Leadership

Build, mentor, and develop a high-performing social and content team.
Foster a collaborative, innovative, and results-oriented team culture.
Provide strategic guidance while maintaining a hands-on approach to execution when needed.
Support employee development, succession planning, and organizational growth.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

8+ years of experience in social media, content marketing, or digital marketing leadership roles.
Experience within beauty, lifestyle, fashion, consumer goods, or other high-growth consumer brands.
Proven success developing and executing impactful social media and content strategies.
Deep expertise across major social platforms, including Instagram, TikTok, YouTube, Pinterest, and emerging channels.
Strong creative instincts with demonstrated experience leading content creation and brand storytelling initiatives.
Expertise in community building, audience engagement, and social growth strategies.
Strong analytical skills with the ability to translate data into actionable business insights.
Experience managing teams and influencing stakeholders across multiple functions.
Excellent communication, presentation, and leadership abilities.
Proficiency with content creation and editing tools, including Adobe Creative Suite, Canva, CapCut, and related platforms.

What's On Offer

Base salary of $160,000 to $190,000.
Hybrid work model with three days per week in the NYC office.
Significant visibility and partnership with senior leadership.
Competitive benefits package and opportunities for professional growth.

Job Summary

Sector: Marketing

Sub Sector: Digital, Online & Social Media

Industry: FMCG (Fast Moving Consumer Goods)

Where: New York

Contract Type: Permanent

About Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. Our business was established in Canada in 2005 when we opened our Toronto office. Our role is to work with employers and job seekers to facilitate a successful match. This can range from advising a global company on a candidate sourcing strategy to helping a job seeker find their dream job. In Canada, we focus on recruiting for the following areas: Banking and financial services Digital and e-commerce Engineering and manufacturing Finance and accounting Human resources Information technology Marketing Oil and gas Procurement and supply chain Property and construction Sales An Established Brand The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence, including in the UK, France and Australia. Consequently, the Michael Page brand is among the most widely recognized brands in the professional recruitment industry. A Market Leader The role of a recruitment consultancy is to act as an intermediary, identifying and sourcing suitably qualified candidates on behalf of its clients. Candidates are recruited either for permanent or contract positions (typically for a fixed term) or on a temporary basis. Within the overall recruitment industry, the market for professional recruitment services is a specialist sector which has developed more recently. Michael Page is widely recognized as leading the development of this market around the world. Learn the benefits of working with Michael Page yourself. Submit your resume or contact a Michael Page recruitment consultant today.