Popmenu is hiring its first dedicated Head of Sales Enablement to own the full ramp and readiness motion for our growing GTM team. This isn"t a maintenance role - it"s a build role. You"ll design the system from the ground up: onboarding programs, playbooks, coaching frameworks, AI-powered enablement tools, and the feedback loops that connect rep performance back to content and training.
You"ll work directly with Sales Leadership and report to the COO. You"ll be the connective tissue between what our best reps do and what every rep can learn to do.
If you"re someone who genuinely cares about why a new hire succeeds or struggles, and you feel personally invested in getting that right - this role was built for you.
WHAT YOU"LL OWN
Onboarding & Ramp
Design and execute a structured 30/60/90-day onboarding program for all GTM hires (AEs, RSLs, Growth/Strategic AEs)
Build role-specific certification tracks that get reps selling fast and selling well
Measure ramp velocity and time-to-productivity; iterate based on results
Ensure new hires have a strong first 90 days - not just completion certificates, but real quota contribution
Playbooks & Content
Build and maintain the full sales playbook: talk tracks, discovery frameworks, objection handling, competitive positioning, demo guidance
Partner with Marketing and Product to keep content current as the product and market evolve
Create and manage a single source of truth for all sales collateral in Salesforce and Salesloft
AI-First Enablement
Develop and deploy an AI-powered enablement motion - this is a core requirement, not a nice-to-have
Identify, pilot, and roll out AI tools that accelerate onboarding, coaching, and rep performance
Train the GTM team on how to use AI in their daily workflow (prospecting, research, outreach, objection handling)
Coaching & Continuous Learning
Build a structured coaching program in partnership with Sales Managers
Use call data and rep performance metrics to identify skill gaps and address them systematically
Develop an "everboarding" program so tenured reps continue developing
GTM Rollouts
Own the enablement layer for all major GTM initiatives: new product launches, pricing changes, market expansions, seasonal campaigns
Coordinate cross-functionally with Sales, Marketing, Product, and RevOps to ensure reps are ready before anything goes live
Measurement
Define and track enablement KPIs: ramp time, quota attainment at 90/180 days, win rates by segment, content usage, rep skill scores