| Location | Burlingame, CA |
Meta is looking for a Reality Labs (Reality Labs) Head of Regional Channel Enablement for North America. Channel Enablement (Channel Enablement) at Meta is responsible for delivering in-store and online channel programs to consumers in our partners' sales channels. This role plays an instrumental part in contributing to the RL vision for our global customers to find, learn and experience RL products through our various partner channels. This role will be responsible for leading an extended team of functional contributors within the areas of Visual & Field Merchandising, Digital Merchandising & Online Experiences, Field Sales, Field Training and Retail Technology.
This is a highly cross-functional and collaborative role that works closely with Global Channel Enablement, Partner Enablement, Account Management, Product & Category teams. Additionally, this role will be customer-facing at times, interfacing with key Retailer stakeholders to influence and drive mutually beneficial outcomes in their stores and online.
North America is our largest and most complex region. As leader of a large and functionally diverse team, a successful candidate will need to balance delivery of a broad portfolio of interrelated projects while also driving initiatives to enhance operational efficiency, collaboration, KPI performance, and upstream/downstream communication.Partner closely with Global Channel Enablement to execute global strategy at retailer partners including CE, Telco, Optical, Mass, etc. within the region, while providing voice-of-channel feedback to inform Global work Partner closely with Partner Enablement and Account Management to develop detailed annual plans and corresponding OPEX budget requirements to enable Channel initiatives with Meta-branded experiences Drive on-time, on-budget delivery of all channel programs in region - merchandising, digital, field sales and training, retail technology and third-party labor - including the vendor relationships, resourcing and operating economics required to execute them at scale Own the reporting that drives the business - turning channel performance into the insight and recommendations that set weekly priorities and direct where the region invests Set clear and consistent objectives and priorities for the Channel Enablement team and empower the team with the resources and information necessary to deliver Build, develop and retain a high-performing team across all functions, including hiring, succession planning for key roles, and growing future channel leaders Lead the team through all channel expansion - new partners, new countries and new retail formats - including the resourcing, localization and investment case required to run them at scale Own delivery of the region's core channel KPIs - merchandising compliance, demo availability and digital/ecommerce performance - in service of sales, and be accountable for the results Drive continuous improvement in Channel Enablement and Reality Labs processes Foster open collaboration and clear communication across the cross functional teams Support Account Management team with sell-in of new merchandising concepts & initiativesExperience leading a large, multi-functional team, including managing other people managers 10+ years of professional experience within Retail, Channel Enablement, Channel Experiences or Account Management Experience owning both in-store merchandising and online/ecommerce execution at retail partners Experience with global retail partners and their guidelines / processes Experience managing relationships with cross-functional stakeholders Experience analyzing and optimizing shopper experiences and behavior across in-store and online channels Experience defining OKR/KPI and driving continuous improvement against goals Experience maintaining budgets and fiscal responsibility Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Highly effective at managing conflict. Knows how to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with Meta values Experience with field sales and field training organizations, or third-party retail labor programs Knowledge of presentation decks for executives and partners Experience in bringing new products to life Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience creating and managing project and budget trackers Experiences developing processes, or when processes are in place, streamlining and making them more efficient and scalable Experience with ecommerce/omnichannel sales enablement BA/BS degree in Business or a related field Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience sharing program / project updates across broad teams and organizationsMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity employer. 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