Head of Marketing, US Oncology

About the Role 

We are seeking a Senior Director, Head of Marketing, US Oncology to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving US oncology brand strategy, in-line marketing execution, and launch planning for pipeline assets across the oncology portfolio. They will have the ability to thrive in a fast-paced environment while leading multiple brands and cross-functional teams. The ideal candidate brings a minimum of 12 years of experience in the pharmaceutical or biotech industry, including at least 7 years of U.S.-based marketing experience within the Oncology space. This individual will lead a small team of brand leads.  

 Key Responsibilities: 

Brand Strategy & Execution 

• Oversee marketing activities for all products within the Oncology Franchise and manage the brand team  
• Lead annual brand planning process, develop and execute integrated marketing plans for in-line brands and pipeline brands, aligning with corporate and commercial objectives. 
• Manage day-to-day brand operations of the marketing team, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals 
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots. 
• Working with finance and forecasting develop short and long term forecasts 
• Collaborate with insights team on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy 
• Manage the topline revenue forecast while effectively managing gross to nets 

 Portfolio Management 

• Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity). 
• Prioritize and allocate resources across brands to maximize impact and ROI. 
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments. 
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise. 
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly. 

Launch Planning & Readiness 

• Partnering with the launch excellence lead, lead cross-functional launch readiness efforts for new indications or products within the portfolio. 
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content. 
• Develop and manage North America launch timelines, training materials, and field execution strategies. 

Stakeholder & Team Collaboration 

• Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging. 
• Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns. 
• Engage with KOLs and gather market insights to inform brand planning and positioning. 

 Required Skills and Experience 

• Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred. 
• 12+ years of experience in the pharmaceutical or biotech industry, within those 7+ years of in-line marketing / launch experience in U.S. in Oncology 
• Proven ability to manage multiple brands or indications simultaneously 
• Prior experience with direct reports and team management  
• Experience in managing P&Ls 
• Must exhibit leadership skills, ability to manage appropriately in a fast paced environment and the ability to influence without authority 
• Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within commercial is highly desired  
• Track record of being able to manage financials including budget, Gross to Nets and resource allocation 
• Ability to develop executive level updates and narratives  
• Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach. 
• Ability to lead and motivate cross functional teams, driving them towards achieving common goals in a fast paced evolving organization  

Work Environment & Travel: 

• Hybrid or office-based, depending on location. 
• Travel: ~20–30% (including conferences, sales meetings, field rides, etc.) 

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