Head of Marketing Operations

The Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity. You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and partnering with leadership to shape how marketing technology fuels company growth.In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation.ResponsibilitiesDrive measurable improvements in pipeline velocity through operational optimization—reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and salesDesign and maintain comprehensive multi-touch attribution models that connect marketing activities to pipeline influence and revenue outcomes, enabling data-driven investment decisionsOversee and optimize the entire marketing technology infrastructure (Marketo, Qualified, Clay, Salesforce, intent data platforms, analytics tools, and third‑party integrations) to ensure reliability, scalability, and alignment with business needsOwn all aspects of lead management: scoring models, routing logic, enrichment processes, and data quality assurance from initial capture through sales handoffEvaluate, pilot, and implement AI-powered solutions across the marketing tech stack—including predictive lead scoring, AI-driven attribution, generative AI for insights, and agentic workflows that automate complex tasksPrepare monthly C-level briefings and board‑ready materials that translate marketing performance into revenue impact, including pipeline velocity trends, pipeline contribution, and strategic KPIs aligned with company goalsDrive sales‑marketing alignment by ensuring seamless lead handoff, effective lead routing, and ongoing collaboration on pipeline optimization and velocityRequired Qualifications7+ years of hands‑on experience with marketing automation platforms (Marketo), including platform administration, optimization, and integration5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growthAdvanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenariosHands‑on experience building and optimizing lead scoring models, attribution frameworks, and predictive analyticsExperience integrating and customizing marketing automation platforms with third‑party tools (CRM, intent data, analytics, etc.)Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principlesProven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendationsExceptional project management, cross‑functional collaboration, and problem‑solving skills with a bias toward continuous improvementStrongly Preferred QualificationsDemonstrated experience evaluating and implementing AI‑powered marketing tools, including predictive analytics, AI‑driven attribution, or generative AI applicationsExperience with revenue ops tools and ecosystems (Clay, Clari, Hockeystack) and proven ability to extract actionable insightsTrack record of identifying and acting on key trends in marketing performance data that led to pipeline or revenue improvementsAbility to translate complex data and technical concepts for C‑suite audiences and experience presenting insights to executive stakeholdersSuccessful track record inheriting and optimizing existing marketing tech stacks and instances#J-18808-Ljbffr